Why Pamela Anderson can't beat Google

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By Owen Thomas Dec 14, 2008 7:00 PM 8,033

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Why Pamela Anderson can’t beat Google

Remember AltaVista? The search engine, long swallowed up by Yahoo, once hired professional trashy babe Pamela Anderson to win our affections. What that terrible TV ad tells us: TV ads don't build Web brands.

Need more examples? Here are commercials from MSN, Yahoo, and Ask.com. (I found them using Google and YouTube, a Google-owned video-hosting site.) Do any of them articulate a reason to switch search engines?

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