Beer Ads Explore Fertile New Concept

Brazilian beermakers Nova Schin had a conundrum on their hands: How to build buzz for their non-alcoholic flavor? Unfortunately, there's nothing more pathetic and soul-destroying than drinking alcohol-free beer ... perhaps one could mine that pathos for an evocative ad campaign. But if not, you can just return to familiar beervertising hot-chick territory, with a Photoshop twist targeting a niche that supposedly might actually want your product. Full images after the jump. Technically SFW, but proceed with psychic caution.

That's right, they're pregnant hotties! Badly Photoshopped pregnant hotties, yes, but this way you appeal to .... well, not to pregnant women, but maybe to the significant male companions of pregnant women, who wish their pregnant partners could still (or still desired to) wear hot pants or bikinis. Truly inspired. A few more examples of fetish fodder below.