OK. So it's time we admit it. We're totally confused by the ad campaign for the new season of Entourage, which starts this Sunday night. (Opposite the Tonys. Dilemmas!) Yes yes, we know that Ari Gold is — or at least was — a major Hollywood power broker. But as we left last season, wasn't he unemployed, friendless except for gaysian Lloyd, and desperately trying to hang on to clients while working from a coffee shop? Now, it's a given that he'll soon be back to his old self — Ari's personality wouldn't allow it any other way, and, more important, the popularity of the character wouldn't allow it any other way — but, still, despite the ads' claims, we're going to have to say that for the moment Ari Gold can neither make nor break you.

See, HBO, this is what happens by always making us wait so fucking long between seasons: Even your own marketing team forgets what the hell is going on.

Entourage [HBO.com]

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