From yesterday's Times Business section, an article in which Jeffrey Gettleman explores the mass-marketing of popular drinking games:

In beer pong, each team stands at the end of a table in front of a triangle of cups partially filled with beer. Players pitch the ball into the other team's cups. When a player sinks the ball, the other team must chug the beer and remove the cup from the table. When a side runs out of cups, it loses.

We may not know much about business or newspapering or Gray Ladies, but we certainly know how to drink and how to do so in a spirited, competitive fashion. And that game which you reference, dear Gettleman, is most certainly NOT beer pong. It's Beirut. (Key difference: Beer pong typically involves one cup and the bouncing of the ball a la ping pong, whereas Beirut is mystical journey involving multiple cups.)

We look forward to tomorrow's correction, as well as an apology for defiling our beloved flippy cup by daring to mention it in your imperfect prose.

As Young Adults Drink to Win, Marketers Join In [NYT]

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