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  • evil bosses

    New York's Worst Bosses: Peter Arnell 'Before'

    By Emily Gould, 4:40 PM on Fri Mar 16 2007, 6,607 views (Edit, to draft, Top, Slurp)

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    big peterWe felt it was our responsibility to bring you just one more story about purportedly nasty adman Peter Arnell. This one dates from his pre-slimdown days, like this (admittedly crappy) photo. According to our tipster, Arnell used to like to demonstrate his loyalty to his clients by publicly using their wares. Commendable preach/practice ratio, right? Except when it allegedly involved binge-eating food-related clients' products—from M&Ms to Campbell's microwave dinners—voraciously in front of a captive audience. "How did he lose the weight?" our tipster wonders. "He was one of those guys who sweats when he eats." Mm-mm good!

    Earlier: Peter Arnell

    More about peter arnell

    hustlers

    Cruel Loser Loses More

    You might remember Peter Arnell from his embarrassing rebrandings of Pepsi and Tropicana, or maybe for being an evil, foot-rub demanding boss. Now the branding wizard owes HarperCollins $100,000, for sucking, at books. Three years ago, Arnell sold a "personal branding" book to the publisher for... More »
    Gurus

    Peter Arnell: Assistant-Abusing Bad Driver

    Time to hear more about Peter Arnell! Turns out the pistol-packing 'branding' wizard truly screwed Tropicana with his (momentary) redesign of their juice cartons. More »
    maniacs

    'Branding' Hustler Peter Arnell Packs Pistol, Drops Names, Destroys Employees

    You may not know Peter Arnell, but you know his work. The crazy Pepsi-is-the-center-of-the-universe logo design! The awful failure of the new Tropicana design! More »

    Read More: evil bosses, peter arnell
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