The 'Toos may be gone, but Hearst has no plans to abandon her girls. Ad Age's Nat Ives reports:

In the latest digital play by a major print publisher, Hearst Magazines acquired eCrush.com, an entertainment and community network for teens and young adults. The eCrush properties include eCrush.com, which allows users to anonymously find out whether someone they like feels the same way; eSpinTheBottle.com, a profile-based flirting site that screens young people's submissions before they go live; and High School Style Board, a photo-rating site with categories like "best hair," "hottest overall" and "most emo."

In related news, we hear new Seventeen editor Ann Shoket is updating her MySpace page as we speak, and that it will play a selection of MIDI files from the latest My Chemical Romance record.

Hearst Buys ECrush.com [AdAge]

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