
"When a girl removes hair for the first time, it's a life-changing moment," said Stacey Feldman, vice president for marketing at the women's health and personal care division of the Church & Dwight Company, which purchased Nair in 2001.They grow up so fast! At least that seems to be the thinking over at Nair, which has introduced "Nair Pretty, a line aimed at 10- to 15-year-olds or, in industry parlance, 'first-time hair removers.'"
The company is facing the difficult challenge of selling a product to middle schoolers who might not purchase their own depilatory products (they're aiming the ads at moms), but we salute and wish them well: If we can somehow convince young women to go hairless their entire lives, the mainstreaming of pornography will finally reach critical mass.
Anybody objects, just tell 'em it's about "empowerment." Who can argue with empowerment? We're probably months away from Baby Brazilians. God, what a great time to be alive!
Depilatory Market Moves Far Beyond the Short-Shorts Wearers [NYT]







Comments
Sarah Silverman is their spokesface.
Nair do ill.
Pigtails, a pierced navel, and depilatory prowess -- whoever these 10-to-15 year-olds are, I know where they'll be working in 11 to 7 years.
"HELLO?! FEMININEPRODUCTISM!"
What? I wasn't allowed to shave my legs until I turned 13 and suffered peer scorn the whole year I was 12.
@srosenb: Nah, she's way too hairy-looking.
And Balk, as a fellow MoT, I will cop to shaving for the first time around 11 or 12. So I don't find it distressing from a target demographic standpoint -- only from the depillatory creams are naaaasty standpoint.
Wait, this isn't Jezebel? Whoops.
It's about time they came up with this. Dakota Fanning practically looked like Robin Williams in that rape movie, and it totally ruined the scene.
Oh great, now I have to flag my thoughts.
I want so desperately to comment, but I feel the icy spectre of Chris Hanson / Dateline NBC looming over my shoulder. Is this one of those traps of theirs?
@Colonel Mustard: And Abigail Breslin was beginning to look like a swarthy Greek merchant. Oh - What's that? She...She is?? Oh. Never mind then.
@Conbon: Haaa!
The first time I removed hair from a 14 year old girl, it was a life-changing experience for me. Following this event, I became more athletic and enthusiastic, learning how to run and jump over medium-sized obstacles. Later, in prison, I practiced my ability to barter! In conclusion, these are the reasons I would be perfect to work at your company.
You know, with Emily not around and Doree gone, it was a missed opportunity to talk about man things and manliness and manatees today.
This post makes me feel guilty.
This reminds me of the time I asked my really sweet-natured boss if he thought his 10-year-old daughter was going to want one of Abercrombie & Fitch's new-at-the-time thongs for preteens and nearly got punched in the face.
@grandmoffbastard: Lord Vader will not abide such talk about Leia
If there's a Tweentoys in Prebabeland now, don't tell me about it.
@Conbon: Perfect!
Does that child in the picture have her belly button pierced? Yes. She does. Sigh. And no way I would buy a chemical hair remover for a middle school child. Those chemicals are strong! If she's got to shave, a good old fashioned razor and shaving cream work just fine.
@Conbon: If he'd kept a tighter rein on that girl, maybe she wouldn't have been making out with her own brother all the time.
thanks to the mother fuckers behind the now-discontinued flick razor, this life-changing day simultaneously produced a bloodshed akin to that of truly becoming a woman.
this is fine by me so long as gilette starts showing young boys how to trim. way too many men missed that fucking boy scout lesson...
@flyoverstate: My lady and I have pretty much decided that our kids are not going to ever get anything ever. Because we never did, and we turned out fucking terrific, thank you.
@ellagood: I always use my roommate's nose-hair clippers.
What part of that ad is aimed at the mothers?
@grandmoffbastard: No kidding. My parents were damn strict, and I hated it, was never going to treat my kid like that. Now, I'm way stricter on my kid than my parents ever thought about being. Surprise. Those "dumb rules" make a hell of a lot more sense once your grown.
Before I had a kid, I figured I would be the "cool Mom" Nope. I'm the Mean Mom. But's that's okay, because one of these days (not now) my kid may just understand why.
Currently working on Pre-rainbow Nair. A hair-removing creme designed for 'special' tween boys. The ads will be targeted to their gym teachers.
I have some jokes I could make, but I'm afraid the FBI would use them to blackmail me into revealing where I've hidden the Lost Diamond of Zanzibar.
@Shanghaibaby: Also coming soon: Pez-flavored birth control pills in Bratz-doll dispensers.
P.S.: Any idea on what the European ad campaign looks like?
@theobviouschild: Anyone who hands their daughter a Bratz doll, and then later wonders why that girl dresses like a whore and sleeps with 45-year-old men, should have their reproductive organs harvested.
@theobviouschild: [www.nothingsville.com]
@Colonel Mustard: and @Colonel Mustard: Agreed, and Haaaaa.
@gefilte_fish_blues: the vagina airbrushing.
Prepubescence: No longer just for girls in their twenties.
The first-timer stache bleaching ad is much more risque
they should totally do a tie-in with American Girl.
@theobviouschild:
There is no European ad...no market...
@Pope John Peeps II: @Shanghaibaby: @theobviouschild: these are hysterically, scarily sick but completely imaginable possibilities. To which I add the Shrek and Fiona home waxing kits marketed to both boys and girls.
I'm just going to coat my still-hairless daughters with shellac and prevent the noxious weeds from growing in the first place.
Ah yes, when I "removed hair" with Nair 1.0 for the first time, it truly was a "life-changing moment," Stacey. All excited that my smooth 7th grade legs would distract all the cute boys from my frizz and lankiness, that sweet smell of dog pee emanating directly from my newly Nairy legs just opened up my world. Thanks, Nair, for ruining middle school. Truly life-changing.
Imagine mom's suprise when she is all ready with the reasons why Susie can't get her ears pierced and Susie asks, "Mom, can I rip all of the hair from my crotch?"
@Yank: I was being silly/sarcastic. (See@Colonel Mustard's link/reply above)
@mollmoll: One would hope they've since worked on the rancid perfume odor. (& thanks for the prosaically vivid memories!)
Dear Stacey Feldman,
Once you start laying on the bullshit, it grows back thicker and darker every time you shill for "The Church and Dwight Company,"
@MadameEducatrix: P. S. Stacey, have you met Kurt Eichenwald?
What?!? And rob a young girl of the sacred rite of passage that is cutting the shit out of yourself when you try to shave your legs for the first time at your slutty friend's slumber party?
Sigh... In case it should become obvious for some reason, yes, HotCheetos and I are from the same household. She was so proud of the profile pic she chose.
It's all part of the war on pubes.
I used it when I was younger. Nothing like smelling of chemicals from navel down.
I still have scars from My First Chemical Burn when I was twelve. They're near the scars from My First Accident With a Razor when I was eleven. I grew up to be a total slut.
@NotAndersonCooper: They should never have approved the war on pubes. Fucking congress.
I always thought it was obvious that there was no link between pubes and al Qaeda.
And now presenting....
KY for Kids!
with the slogan "I'm a KY Kyd!"
The age of the target market isn't so out of line, but check out this ad copy:
I am a citizen of the world...I am a dreamer. I am fresh. I am so not going to have stubs sticking out of my legs.
Proof that, to paraphrase Nick Carraway, the capacity for shame was handed out unequally at birth.
Trend that continues to baffle and disgust me. See another interesting article at
[4twk.com]
Is there a product that encourages hair growth? Cause I don't want my daughter near you perverts.
Having had similar "Nair gave me chemical burns and made me smell like a toxic wasteland" experiences as many of you, i'd like to point out that the idea of using Nair on my ladybits makes me flinch in fear - as it will many of the 12 year olds who decide to Nair their legs.
So maybe its a good thing? In a reverse-psychology kind of way?
And also, de-hairing your legs when the hair starts getting darker b/c of puberty is fine. Why all you perverts assume girls will be going completely bare everywhere is beyond me.
Okay, I started shaving my legs when I was a young teen--so I'm certainly in no position to hate on hair removal. But this just seems...creepy. Now Nair, the depilatory maker, is finally breaking that mold — by aiming at even younger customers.
Whatever it is, I'm against it.
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