Gawker
Folio: funnyman Dylan Stableford — and we're pretty sure there's also a Bront hero with that name — takes a hard look in the new issue at the messy business of product placements. He's not saying that mags accept payments for placements in their editorial (sorry, BusinessWeek). But all bets are off, he says, when it comes to which products editors will push on TV, where an editor will often mention products from a company with which her magazine has a "relationship."
The real Folio: fun, though, is in the show-by-show breakdown of how much a product placement is worth. We're sure O'Reilly is indignant at his poor showing — it's a liberal conspiracy, natch — but we're even more amused that the only show that does worse is Larry King.
