Prada staff will use high-tech wands to make people buy overpriced clothes. The magic? The store is far too refined to show the price of its goods, but staff wielding wireless wands can identify the item and connect to the store's database. Which means they can find the price without giving the customer a chance to escape. You probably know that Prada spent a fortune on a Koolhaas design for its SoHo flagship, but did you realize it had spent $10m on information systems? I thought it was only investment banks that bought into tech wizardry so blindly.
Prada: The Science Of Desire [Baseline via Anil Dash]