Gawker
eater's digest
- The dairy-concoction wars heat up yet again; Yolato is coming to Grand Central. Yo-Yo-Yolato! Take that, Pinkberry!
- The recently arrested Jason Neroni is found working in the kitchen of the aptly named Alias. [Grub Street]
- Patricia Yeo's Monkey Bar is opening tonight. We know where Dr. Zaius will be at 5! [Eater]
- Sam Mason cooks Paella with Pela, and other dishes with other rock bands. Lame? Awesome? [Onfood]
- McInerny checks out Kings and Angels, chills with Hova. [HG]
- A new bar in the East Village with a cocktail program, and sexy in the name. Pukesy! [DBTH]
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observations
Scenes From L.A.
So, I just got back from a week in California! What a strange land. I didn't see Arnold Schwarzenegger once. But all those things they say about Pinkberry are true! There was a line out the door at the one I went to in L.A., and it was populated by teenagers wearing Penn sweatshirts and carrying Louis Vuitton bags, and talking about when their parents would be out of town. Also, very skinny women saying that the 8 oz. Pinkberry yogurt has 40 grams of sugar! Put down the spoon, lady. I also went for a walk around Brentwood, and came across a first-floor apartment with a large window facing the street. It had several of those cat play-structure things stacked on top of each other. It looked like they took over the whole room! And there was a cat staring at me from the window. WEIRD. But the best part of my trip to California was a conversation I overheard at a Carl's Jr. on Highway 5. More » -
the yogurt wars
Pinkberry Metastasizes At Columbia University
We're keeping a close eye on L.A.'s favorite fauxen yogurt chain PInkberry; it's already hawking its addictive mixture of air and chemicals and mouse excreta at four locations in the city. Eater mentions today that Pinkberry's fifth outpost will open soonish near the Columbia University campus at 112th and Broadway. Good news for Columbia frosh, because nothing goes with Thinking Sexuality Transnational class like an ounce of swirly fat-free frozen chemicals, if only because Columbia students hate their bodies and theirselves.
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after the plague
Is New York Ready To Embrace Rats?
Besides being among the "most persuasive portraits of an artist ever committed to film", Times film critic A.O. Scott notes that Ratatouille raises some genuine questions about the nature of genius and the nature of nature. Namely, is the Department of Health, which recently has gone on an anti-rat campaign, stifling potential rodent chefs from achieving their full potential by shuttering New York restaurants where evidence of their kind has been found? We compared products from the beratted Upper East Side Pinkberry with the new downtown one on Spring Street. Our analysis: the "yogurt" at the non-rat version lacked a certain je ne sais quoi. We're pretty sure that had Remy the Ratchef been there, he would have known exactly the right amount of sodium gluconate to add. Between the cute rats at the movies and the knowledge that rats lurk within every kitchen that serves us, will the time soon come that rats are considered merely our friendly fellow diners? -
gawker week in review
A Very Sexually Frustrating Week
- The Manny left us unsatisfied.
- At The Manny book party, Josh left some cougars unsatisfied.
- We wondered about the ins and outs of circumcision.
- We visited Pinkberry and found rats and culture.
- We learned what eldergays are nostalgic for, Pridewise.
- We worried that the Times is shrinking faster than it knows.
- We found out how the rich get rid of their children for the summer.
- We fooled around with the clippers.
- The Manny left us unsatisfied.
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custards last stand
Pinkberry Might Actually Be Like Yogurt!
Pinkberry, the L.A.-based froyo industrial complex, has been going through a rough patch of late. First came the news that its product wasn't exactly frozen nor yogurt. Then it developed an unwanted following among the rat population who soon invaded its Upper East Side store. But, as the L.A. Times reports, not all is lost for the chain. At least it has live culture! More » -
you've been softly served
Rats Love A Good Frozen Yogurt
Pinkberry, the upstart FroYo chain whose popularity seems completely divorced from its quality, was recently discovered to have a serious vermin problem. According to FoxNY,The vermin were seen scurrying around the Upper East Side store Sunday morning. Rats were also a few [inches, feet? word is left out of transcript] from the yogurt machine, and that's not far from bins of fresh fruit toppings. Owners said they shocked by the discovery and have since sanitized all their New York outlets.
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show us the pink
Pinkberry To Rise In NoLita!
As the mercury and hemlines of the city rise, LA-based froyo empire Pinkberry is lurking in wait. Like a deliciously healthy crocodile, the chain preys on the skinniest, weakest wildebeests of the herd. In a moment of inattention, the Pinkberry will erupt, shattering the calm of streetscape and sending rose-colored shards through the humid air. And thus it is that the arrival of a Spring Street Pinkberry is upon us. When we last reported it, the location was merely a rumor making the rounds and the company was in a world of shit. But the storm has been weathered and the Pinkberry is soon to ripen! More » -
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pinkberry
Fifth Pinkberry! Near Columbia!
"It is in an affluent neighborhood with high pedestrian traffic. We couldn't have found a more visible opportunity on the Upper West Side," crowed broker Mark Kapnick in a press release announcing his firm's latest triumph: locking down a lease for the L.A. frozen yogurt empire's fifth location in New York. Barnard ladies will just be able to slip on their Uggs and march over there in their pajama bottoms! Total Pinkberry yogurt domination is at hand! Soon Tasti-D will admit defeat! More » -
pinkberry
Pinkberry's New York Outlook Not So Rosy
LA-import froyo chain Pinkberry is gearing up for the opening of itsthirdfourth—goodness!—Manhattan location on Spring Street. Exciting! However, while the yogurt stays frosty, the controversies surrounding the company are heating up. Today in the Sun, Pinkberry president Young Lee denies that LA-based 'copycat' Kiwiberry owner John Bae's claims that Young threatened him with "great bodily harm." "I can't handle this at all," Mr. Lee said. In other bad news, Tasti D-Lite has at long last issued an official statement claiming that they do not consider the unsweetened yogurt purveyors "any competition at all." Will Pinkberry still manage to carve out a big enough niche among this town's rexy ladies? Rest assured that we'll stay on the case. More »
