A court in Paris has fined Sony BMG and MTV Online 80,000 euros and ordered them to stop broadcasting Britney Spears's 2005 video for "Do Somethin'." Why? Not because it is a horrible perversion of Pavement's Heaven Is A Truck nor even because watching it will erase instantaneously two years of higher education. No! Because "one shot shows fingers drumming on a dashboard covered with what looks like Vuitton's 'Cherry Blossoms' design: dark pink blossoms on a pale pink, weblike background, embossed with the 'LV' logo." One might think Louis Vuitton would be psyched, but he isn't, and he sued. Isn't world-famous, super-successful Britney actually giving Vuitton some free advertising by splashing its logo inside a music-video flying car? Um, no. "The ruling said the video constituted an 'attack' on Louis Vuitton's brands and its luxury image." Yikes.
2:10 PM on Tue Nov 20 2007
By Jon
1,059 views
38 comments







Comments
He has no claim, they were selling those dashboards on Canal street.
But she wears that Louis Vuitton leather skin suit so well.
Does LV still have a luxury image? I guess I assume that most of the LV purse-toting women bought it at a purse party or in Chinatown.
I buy all my LV items at county fairs.
Because now people will get the idea that only trashy girls with more money than sense buy Louis Vuitton logo bags.
LV dashboard, huh? her and lil' wayne must have the same ride pimper. gross.
Just another tell-tale sign that the 'luxery logo' craze like the Chanel interlocked 'C's and the intertwined LV are less 'luxery items' and more and more 'things that only people who feel that they've got something to prove' would pay for.
Good thing they don't know about my LV toilet seat.
Everyone, just fyi, Wal-Mart will not sue you if you show their red fleece blanket in your homemade pornographic video.
These people are all stupid.
But LV still uses Naomi Campbell and Kate Moss as models in their ads. Nothing says "luxury image" like a crack-whore.
@downlow: And didn't Louis Vuitton recently use Mikhail Gorbachev in one of their ads?
@CodePink: Provided that you plug for them at the same time.
I can't believe that LV wouldn't want to align their luxury brand with such a class act. I'm sure you wouldn't hear the folks at Frank's Fish Shack complain if they wound up in her next video.
"I don't want to see that bag in a video," said Louis Vuitton.
"That's what we've been saying!" said MTV fans.
@Colonel Mustard:
Save money. Live better. Wal-oh my I think I'm gonna-Mart.
Run for the hills, Fergie: defiling all that innocent LV luggage with your lovely lady lumps..
Marc Jacobs' ass is still available for commercial defilement though: check local listings.
Wait, WTF?
LV's head designer is Marc Jacobs. If that's not the trashiest thing you've heard, I don't know wot is.
I actually hate MJ more than I hate BS. However, I'm ok if either or both of them OD.
Louis does not want LV on that carpet and drape ensemble.
LOLouisVuitton: I'm in my grave, hatin ur videyohz
@Reluctant Financier: It's Luxury. Orthography.
Whah dontcha do suh-eh!
That picture is godlike.
@RosemarysBabyDaddy: Meh. You're right. I should probably read through my comment before I post it, but I'm totally falling asleep at my desk. Ya'll know what I meant anyways.
@elijahpollack: Buddha?
@BalknChain: I want that picture inside me, which is really confusing and sorta hot. Luxurious, no doubt.
um...I am extremely disturbed to read this as Heaven is a Truck has been stuck in my head all day. Gawker...you're in my brain, I tell you. INSIDE IT!
In honor of this post I have changed my avatar to my submission in the "paper dolls" contest (long before I was granted comment rights). I only hope Duff Beer doesn't come after me and that it isn't a LV bag in her hand!
@IndianSlipper: Dang it! I don't know how long it'll take to update on the servers but if you click on my Looter Dude pic you'll see what I mean.
"One might think Louis Vuitton would be psyched, but he isn't, and he sued."
Ah, Louis Vuitton died in 1892, so I doubt "he" is very interested in this.
I'm just sayin.
Once again, even bad publicity is still publicity. I was not even aware of this song. I don't blame LVMH though. I wouldn't want to be associated with that either.
Do the French ever cease to annoy? - No.
@Looker:
Yes. That is so incredibly fucked up I don't even know where to begin my rant.
When I think of Gorby I think of starving Russians, not exactly a "luxury image".
God LV is stupid! I was just about to buy that bag!
NOT ANYMORE!
"He" died in 1892.
Also, fyi, LVMH inexplicably calls itself Moet Hennessy Louis Vuitton. Someone please tell me why!
@DorothyMantooth: Ha! Thanks for being servicey.
@Rhoda-licious: I'm betting the last thing Frank wants is his fish shack associated with that human train wreck. IMAGINE the obvious gags (especially the gaggy ones).
I see a billboard featuring Brit in newsprint panties...
@elijahpollack: I aim to please!
[tongue firmly in cheek; entendres firmly doubled]
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