There's yet more big news today from 5W Public Relations, Ronn's firm and — lest we forget — the nations fastest growing PR firm for the past two years! It seems the fast growers have grown some more: Ronn signed a new client, HealthCentral Network, a collection of health websites. So what to do? Spam reporters with a press release, of course. Because clearly everyone is dying to know. Or are they? Emails a veteran media reporter:

how can I get this guy out of my life? Do more on him, and this obnoxious firm...they don't do anything about requests to get off their lists...tried by email a ton of times, and even called, was sent into a black hole of indifferent assistants....I am in RONN TOROSSIAN HELL!!!!

Ah, yes. That's some good PR work, ain't it?

UPDATE: Another media reporter elaborates: "There is no way to get off the 5W lists. I know for a fact that Ronn hates me, but I still get two and sometimes three copies of the same press releases, indicating I am not just one but several different mysterious spam email lists. I think he's kinda like Ann Coulter, the best thing to do is just ignore him. Any attention given to him will be quickly twisted into some kinda imaginary accolade, to better sucker unsuspecting clients. But with very few exceptions (Neil Cavuto, Jack O'Dwyer), every single person in the media hates Ronn Torossian."

The full press release — should you care, for some inexplicable reason — is after the jump.

From: "Ronn Torossian"
Date: 06/19/06 10:29 AM
To: undisclosed-recipients:;
Subject: 5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR THE HEALTHCENTRAL NETWORK - SITES INCLUDE DRKOOP.COM AND OTHERS

Press Contact:
Christine Garabedian
5W Public Relations
212-999-XXXX
xxxx@5wpr.com

5W PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR THE HEALTHCENTRAL NETWORK

The Premier Online Destination For Real World Health Wellness Information Taps 5W Public Relations To Create And Implement Strategic Media Program

New York, NY - June 19, 2006 - 5W Public Relations, the nation's fastest growing PR firm for the past two years, announced today the signing of The HealthCentral Network (www.thehealthcentralnetwork.com), a leading consumer health web company which owns and operates dozens of web sites including Dr.Koop.com, HealthSquare.com, HealthScout.com and HealthCentral.com, and recently launched a suite of twenty-five specialty health and wellness sites, such as mydepression.com. The HealthCentral Network has retained a talented new management team and top-notch venture capital funding. 5WPR will provide full service PR campaigns, including media relations, strategic communications counsel and marketing communications support.

This was a competitive PR agency search, and budget is a healthy 6 figure annual budget.

The HealthCentral Network has recently been acquired by a team of blue-chip investors who have brought on new leadership to build upon, enhance and revitalize its presence and help health-information seekers worldwide. The company's distinguished financial backers include Sequoia Capital, Allen & Company, Polaris Venture Partners and The Carlyle Group.

"We are very excited to be working with one of the largest online health information resources in the world," said Ronn Torossian, President & CEO, 5W Public Relations. "The HealthCentral Network will change the way consumers search for health information and therefore, we're looking forward to driving this message through a successful media campaign."

The HealthCentral Network joins 5W Public Relations' growing roster of clientele in the health and wellness space, which includes:

Dr. Holly L. Phillips: Frequently featured medical correspondent on Fox News Channel
Dr. Anthony Griffin (www.griffinmd.com/): Star of ABC's "Extreme Makeover"
Dr. Zachary Gerut (www.drgerut.com): Famed plastic surgery pioneer who invented the "Gerut Lift" - a facelift without administering a local anesthetic
The Pritikin Longevity Center and Spa (www.pritikin.com): Miami based center offering medically proven programs for significant and lasting weight loss
LiveHealthier.com (www.livehealthier.com): An advertising-free service that offers personalized health programs to people seeking a healthier way of living.
Chopra Center for Wellbeing (www.chopra.com): Deepak Chopra, M.D. and David Simon M.D opened NYC & LA based centers focusing on enhancing health and nourishing the human spirit.

ABOUT 5W PUBLIC RELATIONS

Headquartered in New York, with an office in Los Angeles, 5W Public Relations (www.5wpr.com), the nation's fastest growing independent PR firm, maintains practice areas specializing in consumer, health & wellness, corporate, lifestyle/entertainment, technology, crisis communications and public affairs. 5W's culture is aggressive, energetic, fast-paced and focused. The Company boasts a diversified client roster second to none, including: Fortune 100 mainstay EDS, NICE Systems, McDonald's Corporation, Evian Bottled Water, 530 store retail chain United Retail Group/Avenue Stores, Seagram's Coolers, Grolsch Beer, Russ Berrie & Company, multi-platinum recording artists Lil' Kim, Ciara and Hennessy cognac, Trinity Broadcasting Network, NBA Star Jalen Rose, Sean John Boys, a plethora of publicly traded technology companies, and a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions. The agency was named "Boutique Agency of The Year" for 2005 by a leading PR Trade Magazine.

About The HealthCentral Network

The HealthCentral Network (www.TheHealthCentralNetwork.com) has over 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in every day and personal language people can understand and connect with at critical points in their lives. Each site provides timely, interactive, in-depth, and trusted medical information, personalized tools and resources, and connections to vast communities of expertise for people seeking to engage in, manage and improve their health. The award-winning, multi-media experience combines medically-reviewed articles from doctors and researchers, as well as news, information, video and extensive engagement from every day people who have great experience and empathy in specific health areas. The Company also produces the Medical Breakthroughs television show, seen around the country.

Founded in the late 1990s as ChoiceMedia, Inc, the company has recently been acquired by a team of blue-chip investors including Sequoia Capital, Polaris Ventures, The Carlyle Group and Allen and Company. With a management team that combines decades of experience in interactive media and medical, science and news journalism, The HealthCentral Network aims for the highest standards of quality, relevance and community for patients and their caregivers.

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