Continuing the mad advertiser-rat scramble off the burning atoll that is Survivor: Race War (note: that's just our funny pretend title for the show that separates contestants by ethnicity), disappearing sponsors General Motors, Home Depot, Coca Cola, and Campbell's Soup are joined in departure by Procter & Gamble (whose Febreeze air freshener was the second-largest ad buyer at the end of Survivor's last season, after GM) and balm/salve purveyor Johnson & Johnson. Of course, despite any distaste that execs might have for the new Survivor gimmick, these decisions were all made long ago, had nothing to do with the race thing, and so on. However, cellphone company Sprint has no problem with the new routine, as they bought up a few spots to air during the holidays. This year, give the gift of wirelessly communicated racial dominance.

P&G, J&J, Coke All Flee 'Survivor' [Ad Age]
[Photo: columbia_chicago_pictur es]

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