We love it when cooler-than-thou magazines get caught in unpleasant situations involving their advertisers. It's especially awkward when your magazine is practically predicated upon making fun of everyone and everything—like, say, Vice, which refused to run an ad for the Philadelphia hip-hop group Plastic Little's debut album because it mocked one of Vice's advertisers, Triple5Soul.

Reports the Chicago music blog Transmission:

The first advert, which detailed a hipster's homoerotic fantasies involving Jay-Z, largely passed without comment. But when a follow-up featured a passing dis of hip-hop clothing line Triple5Soul; the mag's editors — fearing a loss in revenue from a staple sponsor — pulled the band's card post-haste.

Yeah, it's all fun and games until someone offends an advertiser.

UPDATE: Vice emails: "The 'banned' ad in question actually did run in Vice."

Kuff 'Em If They Can't Take a Joke [Transmission via Philebrity]

Earlier: Team Party Crash: 'Vice' Magazine Girls Issue at 205

3:40 PM on Wed Jan 31 2007
By Doree Shafrir
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8 comments

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yourfriendandneighbor at 03:57 PM on 01/31/07
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Vice blows. Hey, I AM a 7th grader.
Cheap Shot at 04:14 PM on 01/31/07
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So good too hear this. Being that I'm ancient, I could actually recall my high school buddy taking me to the loft of Triple5's (it was called 555-SOUL then) founder.

She was this cute blonde named Carmela and I think she was from Sweden. Anyway, in this loft in Soho was a bunch of real graffiti artists just hanging and writing and she basically fed off their street energy like a vampire.

My friend ended up starting the urban clothing line PNB. They both sold their companies and became millionaires!

Thus Wigger history was born y'all!
Otto-Reimer at 04:15 PM on 01/31/07
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I don't know which is sadder. Vice pretending they aren't MSM while pulling MSM stunts while still being a 3rd tier magazine at best while still crying themselves to sleep at night they are the heir apparents to Big Brother.

Or their parties.
Cheap Shot at 04:18 PM on 01/31/07
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Question:

Which came first, Vice or Hipsters?
ChupaCaBrooklyn at 05:14 PM on 01/31/07
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In one of their books, they say "our mag is free so we can print whatever the fuck we want." But, on a photo issue a few years back, they started blurring genitalia. When someone called them on it, they said "every time we run something w/ a naked person in the mag, we lose ad revenue. Therefore, we'll never print a snatch or dick again." I'm paraphrasing, of course, but can you really tell?
josh speed at 05:21 PM on 01/31/07
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I need to see "We here at VICE mag have sold out" written somewhere in 72-point type in order to complete the sick schadenfreude I am feeling right now.
Steverino at 07:42 PM on 01/31/07
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Who cares about some advertising squabble? I'm sure Gawker would do the same if...wait, I'm realizing there are no ads on this page. How the hell do you people make money?
deliriousnyc at 09:53 PM on 01/31/07
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Triple5Soul and Vice are related somehow. They used to share the same building in W'burg. Who knows what else.