Gawker
Let's take a trip downmarket!
THE MORE ONLINE WASHINGTON POST stories you read, the more points you collect. In a new twist on newspaper loyalty marketing, the Post today introduces a program enabling readers both online and in print to accumulate PostPoints that can be redeemed for merchandise later.Beyond being a blindingly bad idea on its own merits, this seems like another example of the fact that we are living in an age where an entire industry has no fucking clue how to right itself. It's a thrilling time to be alive. Although, if you accumulate 1000 PostPoints, Laura Sessions Stepp will come to your house and personally bitch out your slutty teenage daughter. So maybe it's not all terrible.
Click on The Post, Collect Points, Get Prizes [MediaPost]
