NYPD's Twitter Outreach Backfires in Most Predictable Way Possible

Twitter has been around for eight years, and it still hasn't quite sunken in that it's a terrible place to promote your brand. Especially if your brand is police brutality, unnecessary roughness, and racial profiling.

The NYPD took a stab at some Twitter outreach Tuesday afternoon with this call for photos of citizens and their friendly neighborhood cops:

NYPD's Twitter Outreach Backfires in Most Predictable Way Possible

They got exactly what they asked for, courtesy of Occupy Wall Street supporters and others whose experiences with New York's Finest haven't exactly been hashtag awesome.

To be fair, some New Yorkers did post photos of themselves with officers in situations other than assault and battery, but they were quickly overwhelmed by reminders of the time the NYPD bloodied an 84-year-old man for jaywalking.

Social media is hard.

[H/T Daily Dot, Photo: AP Images]