From what I've heard from basketball people who visited China, Yao was never as popular as Kobe, because the flashiness of a scorer or exciting point guard is a lot more popular in the youth culture there.
Regardless, he is going to be very wealthy from a sneaker company.
Most people don't understand how much broadcast TV is compressing even the highest quality HD signals that are out there.
Also, this reminds me of Joe Tiller's great line about Purdue in his first year there: "We have Michigan and Ohio State right where we want them - off the schedule."
Of course an educational institution's goal should be academic, but Rutgers has always been in a particularly unique circumstance amongst major state institutions when it comes to NEEDING to be high profile via athletics....because so many New Jersey students have chosen to go out of state for many reasons.
Obviously when it comes to elite academic programs, sure an Ivy is probably a better choice. But many solid, but not Ivy level students have always chosen to leave New Jersey for some out of state school. From what I understand, many of them are just looking for that "traditional college experience" that the Big Ten schools always seem to deliver on. Rutgers never really had that before Schiano's teams' successes.
That's why I was fine with letting Schiano stay here as long as he wish, even if meant many more 8-4 years. His players apparently do well in the classroom and haven't been embarrassments off the field (Kenny Britt's NFL shenanigans notwithstanding.)