If you got it, bring it. Or close the tab.
I'm a big aquarium nerd, and people have been doing awful, awful things to fish as well. They claim this is done with a laser that doesn't hurt the fish and doesn't even make them bleed, but come on. How can these guys possibly be happy?
What you describe as "personal yet universal" really just means dull. Breathing air is universal and we all personally do it. This read like the "fiction" I had to workshop in college, written by kids who have never experienced anything beyond the picket fence. So they write about it. Sure, it's a personal experience when your family suffers a tragedy and everybody's social interactions change forever. But also, I don't care. If this had been one of those self-revealing "fictions" rather than a blog post of similar quality, I'd have told the author to grow a plot.
And yes, I was drawn to it by a morbid fascination. I'd watch porn I wasn't into sexually if it was crazy enough to entertain me. I view things specifically because they're fucked up. So if you're going to cater to the lower-brow crowd, of which I'm obviously a member, at least make it entertaining.
Now I won't argue too far from your point about being contrarian, or even being a troll, but I will specify.
This post is a prime example of the neo-Gawker slump. And I'm very much contrary to the idea of reading slow-flowing liquid shit on what used to be a website I strongly respected.
No. People click on it because it's about bullying to begin with, and they want to slow down and check out this particular car wreck.
It's a bit duplicitous to write an anti-bullying post that sells itself on how big of a bully you were. And disregarding this, it's a bit disappointing to read a juicy-seeming post that turns out to be thoroughly mundane.
That being said, I'll happily bully the author here. He may be repentant or whatever, but I'm obviously not.
While in word it speaks out against such bullying, in practice it's profiting off of it. It seems more likely to propagate bullying than stop it. Additionally, shit was fairly mundane as far as pranks/school abuse go. But it was long. Big, yes. Fun, nah.
Note: I'm sure this is a legit publication. It's just so niche-sounding and twee!