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rjrap
  • rjrap commented on Snide Advertising: The Debate

    "Dear Gawker, For what it is worth, in my original draft of the piece "Advertising in the Age of Snide" for Ad Age, I included the following sentence, which, I think, defines in a deeper way what I was trying to say, but for whatever reason didn't make the final cut: Look up "snide," and you find it synonymous with "sarcastic," "nasty," and "malicious." Snide is evil twin to the "silver-footed ironies" poet Edith Wharton attributed to Henry James, who used irony, she felt, "like a cobweb bridge flung from his mind." What is flung from today's advertising mind is rather " 'tude," cross-dressing as irony, but actually something baser, meaner ..."
    http://gawker.com/359328/#c4342787 11:49 PM on Feb 21


 

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