"@Losin_it: Actually, Defamer was a core property at the beginning (at least in page views), along with Gawker and Wonkette, but Denton, terrified by Lisanti's departure and the ascension of TMZ, drove away the core readership by hiring his New York based (i.e., clueless) henchman Grambo to ratchet the site into some sort of weird Perez Hilton-Nikki Finke hybrid (remember Molly Friedman - that was some new kind of low).
Anyway, I've been watching advertising on all the sites lately, and the only major media buy for the last couple of weeks has been some obscure vodka company that occasionally appears on Gawker."
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