How much can a person’s dignity be sold for? How much did Budweiser pay Peyton Manning for a plug immediately after his team won Superbowl 50? The answers are one and the same.
Naturally, the #brand overlord rewarded Manning for his good faith and tribute, offering him a public display of affection in addition to the check, which is probably in the mail by now.
Update: Apparently, Manning was reportedly not paid by Anheuser-Busch, which owns Budweiser, to mention the brand after his win.
A rep for @AnheuserBusch tells me: Peyton Manning "was not paid to mention Budweiser. We were surprised and delighted that he did."— Brian Steinberg (@bristei) February 8, 2016
According to published news reports, Peyton Manning has some ownership stakes in Bud distributorships, which might explain tonite's mentions— Brian Steinberg (@bristei) February 8, 2016