It was just another day for patrons of the West Village's 'sNice Cafe, until one customer with obvious anger issues went supernaturally supernova and started hurling strangers across the room using her powers of telekinesis.

And just like that, "prankvertising" — the prank/advertising amalgam involving "it'd be too dangerous to try that in the States" stunts — made its Stateside debut.

Engineered and executed by Sony, "Telekinetic Coffee Shop Surprise" is, in reality, a promotion for the upcoming Carrie adaptation starring Chloë Moretz and Julianne Moore.


But while the jury isn't entirely in on who among the cafe's customers is actually a customer versus, say, a very fake looking construction worker, the video has gone and amassed hundreds of thousands of views overnight, ensuring this won't be the last prank advertisers pull on consumers.

Until someone pulls out a gun, that is.

[video via YouTube]