A haunting new PSA produced with crowdfunded dollars employs audio from the night of Trayvon Martin's murder in order to recreate the crime scene from the point of view of both George Zimmerman and one of the witnesses who phoned 911.

Produced by award-winning ad creative Floyd Russ of Grey New York, the controversial PSA was released yesterday as part of an anti-Stand Your Ground campaign by The Coalition to Stop Gun Violence.

"With 'Stand Your Ground' (aka 'Shoot First') laws, the National Rifle Association (NRA) and its partners in the American Legislative Exchange Council (ALEC) have turned 3,000 years of jurisprudence on its head," CSGV says on its website. "Now you can provoke a fight, and if losing that fight, kill the person you attacked."

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Russ told AdFreak he came up with the concept on the night Zimmerman was acquitted of Trayvon's murder.

He subsequently gathered up three other Grey employees to help him realize his "pet project."