Well, that escalated quickly. The "First Kiss" video has gone from work of art to viral advertising to subject of a handjob parody video in the space of a day.
After the seemingly innocent film of beautiful strangers kissing for the first time was revealed as an ad for women's clothing line WREN and had most of the magic sucked right out of it, sketch comedy troupe Pimm's Girl decided to finish the job.
"We asked twenty strangers to jerk each other off for the first time...," they wrote on YouTube.
Next thing you know, we'll probably find out these people aren't real strangers, and those aren't even real handjobs.