Soda Company Sending Metallica To Play in Icy, Cool Antarctica

Metallica, three music businessmen and one headbanging scab, just announced they will do something no men who shop at Armani and "accidentally" kick children have done before: They will have a sugarless, low-calorie soda beverage send them to perform on the icy, cool, refreshing land of Antarctica.

Earlier this week, Blabbermouth picked up on a promotion posted on Coca-Cola Zero's Colombian web site alerting fans that Metallica were going to play a very special concert this December "en la Antártida." Today, the metal brand officially confirmed the stunt on its web site:

After over 30 years as a band, we have been unbelievably fortunate to visit just about every corner of the earth . . . except for one. That is all about to change as we are set travel to Antarctica, the only continent that Metallica has never played on until now!! We are partnering with Coca-Cola Zero for one of the most unique and special concert events in our career as we'll be performing near the heliport of the Argentine Antarctic Base Carlini on Sunday, December 8, 2013.

Latin American fans in Argentina, Chile, Colombia, Costa Rica, and Mexico will be able to enter a contest for the chance to win an Antarctic cruise that sails December 3-10 and will stop at Carlini. We'll be playing inside a dome on the base and in another twist, the show will be transmitted to the audience via headphones with no amplification . . . a real first for us! The show will also be streamed live for our friends in those Latin American countries who cannot join us at the base and filmed to share with everyone at a later date.

Pack up those warm clothes and we'll see you at the bottom of the planet!

Back in 2008, emo titans Fall Out Boy attempted a similar feat when they tried to make the Guinness Book of World Records by playing shows on all seven continents in less than nine months, but terrible weather forced them to abandon at the last minute. This time, the grand gesture is a marketing campaign orchestrated by Coke Zero, which means that James Hetfield will pose with a penguin* because how could he not. Master of puppets, you don't say.

[Photo by Eric Charbonneau/Invision for Picturehouse/AP Images]