MANHATTAN MEDIA LAUNCHES IVY LEAGUE MEDIA
WITH ACQUISITION OF 02138, HARVARD ALUMNI LIFESTYLE MAGAZINE

New division to roll out magazines, social networking sites, events for alumni
of all eight Ivy League universities

www.manhattanmedia.com

New York (May 12, 2008) - Adding to its growing roster of media properties,
Manhattan Media today announced that it has acquired 02138, the award-
winning lifestyle magazine for Harvard alumni, from Atlantic Media, Bom Kim
and Daniel Loss. This price was not disclosed.

02138 is the latest upscale title under Manhattan Media's widening media
reach; AVENUE, which the company purchased in 2002, boasts one of the
wealthiest readerships of any magazine in the U.S. New York Family reaches
elite parents in Manhattan and Brooklyn. The seven-year old company also
publishes five weekly newspapers in New York City and two political
publications that reach the power elite in New York City and State
government.

As part of the acquisition, Manhattan Media President and CEO Tom Allon also
announced that the company is launching a new division, Ivy League Media,
which will publish a series of like-minded magazines, web sites and social
networking events targeting alumni from other Ivy League schools: Yale,
Princeton, Cornell, Dartmouth, University of Pennsylvania, Columbia, and
Brown.

Allon said that 02138 will increase frequency from quarterly to six times a
year beginning in 2009. Ivy League Media will also launch social networking
websites for each of the magazines plus a live events division.

"We're pleased to have 02138 join Manhattan Media's stable of luxury
brands," said Allon. "The magazine has struck a nerve with Harvard alumni
thanks to its lively, irreverent, sophisticated perspective, and we're confident
that it's a model that will resonate with other Ivy League alumni."

Founded in 2006 by Harvard alums Bom Kim and Daniel Loss, 02138 boasts a
readership of 100,000 alumni and has garnered national media attention,
especially for its annual "Harvard 100" edition, which ranks the university's
top 100 living alumni. Last year, Al Gore led the list, ahead of President
George Bush. Bill Gates topped the list in 2006.

"I'm delighted that we've found a new home at Manhattan Media and I'm
excited to join their management team," said Kim, who will remain with the
magazine as Publisher. "The re-launch of our magazine, along with the build
out of a social networking website and live events is a dynamic model that
will be scalable to other Ivies. The alumni of these eight universities are a
very desirable demographic for advertisers and sponsors — the power and
financial elite."

About 02138
02138 is the award-winning lifestyle magazine for a unique community of
highly educated, affluent, and influential readers-Harvard alumni. Stylish as it
is sophisticated, irreverent as it is intelligent, 02138 engages the interests
and passions of this coveted audience. From commerce to comedy, medicine
to M&A, public service to private jets, each issue looks at news and culture
through the Harvard lens.

About Manhattan Media
Manhattan Media is a leading community publisher. It owns magazines,
newspapers, websites and live events in New York City and Albany, New
York. For more information, go to www.manhattanmedia.com.

And, from this week's Press:

She was standing next to an overweight, middle-aged man. He was naked except for a leather mask and was sprawled on his back across a stainless steel table. His eyes were closed, and the muscles in his neck were strained, suggesting that he was in pain—which made sense, because half of Katrina's forearm was in his ass. She was smiling, and looking at her, I realized it was the only time I'd seen her smile.

One part-time editorial internship is still available this summer at 02138, the new independent magazine for Harvard alumni. We seek confident, witty writers and hard-nosed researchers to join the creative team in our midtown Manhattan offices, starting in mid-June. Editorial interns must display an interest in and talent for research as well as writing. Experience preferred, but not required. The position is unpaid, but we offer an intensive learning experience in a start-up environment.

About us
02138 debuted in September 2006 to widespread buzz, including reviews in the New York Times, the Boston Globe, and the Washington Post, where Peter Carlson called the magazine "attractive and entertaining." We strive to be equal parts fun and hard-hitting, with an emphasis on profiling the innovators, wielders of influence, and celebrities in the sphere of Harvard alumni. While the magazine does not shy away from gossip and guilty pleasures, the heart of 02138 is stringently executed investigative journalism. Please visit our website, www.02138mag.com, to read more about us.

Please submit cover letter, resume, and 2-3 writing samples, to jobs02138@gmail.com. No phone calls, please.

At the Puck Building last night, then, the crowd was comprised of a rather jaw-dropping list of names—the writers and their patrons both—as well as the anonymous rich, the women identifiable only by their Chanel suits and the men by their horn-rimmed glasses. One tended to overhear conversations that began: "When [so-and-so] was on the board of the New York Public Library..."

At a table in the corner, Mayor Michael Bloomberg chatted with Norman Mailer. Salman Rushdie put on a brave, Padma Lakshmi-less face. Paris Review editor and New Yorker writer Philip Gourevitch mingled, as did his wife, New Yorker writer Larissa MacFarquhar. A frail-looking Joan Didion was surrounded protectively by a shifting coterie of women, as if she might break in two or melt away. Former Massachusetts Governor Bill Weld looked none the worse for wear after his embarrassing aborted attempt at running for the governorship of New York. A jeans-clad Dana Vachon spoke to men twice, perhaps three times, his age, presumably about the follies and foibles of The Street. Nathaniel Rich (son of Frank, brother of Simon) is an editor at the magazine, which has a very small masthead. "You've met practically one-third of us," he remarked, in conversation with this reporter and one of the Review's interns. Another reporter was covering the party for the Harvard alumni magazine 02138, on account of so many of the magazine's editors and affiliates having gone to that institution. The Review's late, great founder, George Plimpton, was of course a Harvard man himself, though one can only assume that he, like so many of his fellow Crimson, modestly told people he went to school "in Boston."

Midway through the cocktail hour, Mr. Gourevitch (Cornell, 1986) took the podium to try to quiet down the crowd so the Mayor could say a few words about Norman Mailer, the evening's honoree. "We have a lot in common," the Mayor said, referring to himself and Mr. Mailer. "We're both from middle-class Jewish families. We both attended Harvard—he went to the College, I went to the Business School—and we're both distinsguished authors." Laughter. "And we've both run mayoral campaigns." The Mayor said that Mr. Mailer had had two buttons when he campaigned. One said "I would sleep better if Norman Mailer were mayor." The other said "No more bullshit." Then the Mayor said he had used his senior citizens' Metrocard to get to the affair, and as such, it had only cost him $1. "I suggest that everyone become a senior citizen," he remarked. Much of the crowd, it appeared, already had. A long line of Town Cars idled outside however.

We were not invited to stay for dinner, so on our way out we peeked into one of the gift bags arrayed neatly on a table by the entrance. In a Paris Review tote bag were the Spring issue of the magazine (perhaps partygoers had not yet gotten around to reading it?); a copy one of Mr. Mailer's novels, Harlot's Ghost, which is about the CIA; a Paris Review T-shirt (American Apparel, size large); and various other promotional items (a nip of whiskey, a calendar, etc.). The tote would be perfect to bring along to Nantucket this summer. —Doree

The Paris Review Revel Gallery

THE BEGINNING

Katherine is...an assistant United States attorney in San Francisco.

Marc is...a senior associate in the San Francisco branch of the law firm Pillsbury Winthrop Shaw & Pittman.

The two lawyers met...on a bicycle excursion in 2003.

THE COURTSHIP

The Pacific Coast Century Ride...was their first date. Marc invited Katherine to join him on the 100-mile trek from Carmel to Cambria, California.

THE ENGAGEMENT

On a "random, Wednesday night"...Marc blindfolded Kate after picking her up from work. Her first thought was: "are we getting engaged?" [Ed Note: Oddly enough, it wasn't "am i getting stabbed to death?"]

Marc's grand plan...was to propose at the Marina Headlands while the two enjoyed scenic views of the Golden Gate Bridge. The sun had set by the time the couple reached the lookout, but Katherine still said yes.

THE BIG DAY

From her undergrad days at UVA...Katherine recalled Keswick Hall, a luxury hotel in Charlottesville at the foot of the Blue Ridge Mountains. The couple arranged to rent the entire facility for a weekend long wedding celebration.

Threatening weather...drove the 200 guests inside for the ceremony.

The sun was shining...the following day as the celebration continued. Blue skies and a small band made a picnic outing at a local apple orchard particularly memorable. The group later returned to Keswick for tea and a game of croquette.
The Honeymoon

As avid scuba divers...the couple chose to visit Bali, the islands of Maldives, Hong Kong and Singapore on the three week excursion.

They were especially impressed...by the sting rays swimming among other fish in the coral reefs. The intimacy of the small, sandy islands was balanced by time spent in the big cities.
The Plan

Katherine's Victorian house...will become the couple's new home. Katherine started restoring the house when she bought it in 2003. Marc is still moving in.

Thank you for your interest in The Atlantic Online positions. I wanted to get in touch to give you an update on the status of the openings. Given Chuck Todd's departure, we are placing these positions on hold as we make some internal decisions. When the positions open we will consider all of the applicants that were interested in the positions this time around.

Todd is was the editor-in-chief of National Journal's subscriber-only website The Hotline, and it seems he had been tapped to lead the Atlantic's relaunch, but fled back to his old job left this week to become the political director for NBC News. Our tipster also reports that co-editor Marc Ambinder (who had been an associate editor at The Hotline) might also be on the way out the door.

National Journal, like the Atlantic, is owned by David Bradley's Atlantic Media Company. Which also has a large stake in Harvard's non-alumni alumni magazine, 02138, which also seems to have been running into a spot of trouble lately. Of course, delayed website launches are nothing new; how long has Barry Diller been working on that Onion ripoff by now? But this might be one to keep an eye on, as Politico has been vacuuming up any and all political journalists who can put together a sentence, and Martin Peretz has been taking the rest. (Or at least, he's kept Ryan Lizza!) Maybe there's nothing left for poor David Bradley?

UPDATE: Not so, says Marc Ambinder! "Thought I am flattered that, on what must be an extraordinarily balky news day, my professional life would be subject to a Gawker item, I am happy to inform you that I (a) am not leaving (b) have no plans, intentions, desires or inklings, no inner thoughts, dreams or aspirations - no nothings, to leave, and, further, that (c) reports of Atlantic Politics' demise are also false."

Earlier: "Detested" Marty Peretz's 'TNR' Hard Sell

Anyway, Boston's Daily Dig has it that the magazine is positively hemorrhaging staff and, hey, since there's no one left on the masthead, why not just pack up and move to New York?

The maneuver is to make it so ridiculously unhospitable that people quit—they're never fired," an inside source tells us. Who the hell is left at 77 North Washington Street?

Apparently nobody, (Soon, anyway.) Having burned through a cord or two of local talent in just a few months, 02138 is on to greener pastures in which even more desperate media types are wont to graze. Insiders say the mag is moving to New York in a matter of weeks (good work, Noyes!), and that they've already hired a managing editor for the New York office.

02138 to Move to 10001, Sew Onesies? [Daily Dig]

Ideal Canidates [sic] must enjoy the back-and-forth that comes with working on a new, ambitious publication, demonstrate outstanding literary and managerial skills, and bring a network of writers. A talent for working with and mentoring a young, bright staff with a steep learning curve also required. For some positions, a strong background in investigative journalism a plus.

Responsibilities include: developing story ideas, assigning writers, and editing both feature-length and front-of-the-book pieces. Editors may also be asked to contribute original writing and reporting.

Editorial Openings at 02138 Magazine [Mediabistro]
Power Couples [02138]

The message is that Harvard and its alumni are some sort of superhuman brand, out to save the world and wear expensive clothes while doing it. Becoming the brand takes time, and lots of money.

"They're smart and often unhappy," said Josh Barkan, a Yale graduate. Barkan is a fiction writer ("I wrote a story collection called Before Hiroshima—put that in, maybe I'll sell some books") who taught the required Harvard freshman expository-writing class.

"They feel they have to live up to hype," Barkan said. "Harvard chooses people who are specialized in one thing, so they're not well-rounded. But they learn fast and work their ass off."

And after all that hard work, what does one get? The chance to buy some more expensive clothes. Isn't the circle of privileged life beautiful?

"Harvard Is Everywhere": 02138 Launch Party [Media Mob]
Earlier: Bill O'Reilly Graces 02138 Party With His Presence

Our list of instantly recognizable celebs glimpsed while crashing the soiree reads, in full:

1. Bill O'Reilly

And he was there for maybe 15 minutes.

But at least he's finally getting invited to parties!

Inside the 02138 Launch Party [IvyGate]
Related: The No Fact Zone: O'Reilly Likes to Party [Radar]
Earlier: Gawker's Coverage of 02138

After the unsurprising top three of Bill Gates, President Bush and Ben S. Bernanke, a few media figures made the grade. The highest, at 10th, is Bill O'Reilly (who has not let his elite Harvard master's degree spoil his populist bluster), followed by The New Yorker contributors John Updike (21) and Samantha Power (26); TV screamer James Cramer (28); Anne Sweeney, president of Disney/ABC Television Group (32); literary agent Andrew Wylie (35), and Jeff Zucker, chief executive officer of NBC Universal Television Gropu (38). The New York Times columnists Frank Rich and Nicholas Kristof are ranked slightly above their paper's managing editor, Jill Abramson.

Because no matter how far you've made it, in Harvard's world you're still tapping on the glass ceiling.

Memo Pad [WWD]
Earlier: Gawker's Coverage of '02138'

According to the press materials, the mag's Vanitas section touts itself as "Harvard's Page Six — with the facts straight." Mary (a.k.a. Marty) would no doubt concur.

Other straight facts: their first Harvard 100 list, naming the 100 most influential alumni, has 109 names.

Update: A 02138 representative urgently contacts us to relay that the 109 names are just influential alumni and are in no way related to the 100 List. Which makes sense: a power ranking really doesn't have room for the likes of Elizabeth Wurtzel.

02138 to the World: We're Wealthy! [IvyGate]

On the other hand, I am currently dressed in head to toe Old Navy. My highlights are grown passed my ears. That latte is a splurge, sushi an absolute no-no. And, of course, there is the constant, nagging guilt—like an angry rash—when I check my dwindling bank balance, when I remember I spent close to a quarter million dollars on higher education, when I realize that it was less than a year ago that I was making six figures. I was a litigator at a top law firm, an HLS graduate, a somebody. Now, well, to be honest, I am not too sure who I am, what exactly I "do."

Can you feel it? The poverty? The suffering? The struggle? It's poignant; painful, even.

Even more painful: Publishers Marketplace reports "Julie Buxbaum's debut novel THE OPPOSITE OF LOVE, about a 29-year-old attorney who lost her mother as a teenager and finds her well-constructed life falling apart when she can't commit to the man who loves her, to Susan Kamil at Dial Press, in a major deal."

To remind you, "major" is half a million dollars and up. Enjoy your sushi, Julie.

Funemployment [02138]

More interesting to us (no degree, if you're scoring at home) is the following, from 02138's website:

Nice to see that all of Bradley's billions are being spent on the Photoshop stamp effect.
02138 MAG: A HINT OF CRIMSON OR JUST TURNING RED? [IvyLeak]
Seth Mnookin, A.B. '94 [02138]