I really don't understand how you couldn't make money on a bridal magazine. Your readers only get them for a year (unless they've gone way overboard) and then you can start recycling content (with some new pictures and up to date references). The only work to be done is selling ad space.
@rmric0.wedding.photographer.and.manny: because the demo is so directly targeted (as in: I just got proposed to! I need to plan a huge wedding! Where do I start? What do I do?) the advertising in these mags was huge! and at top rates. Sorta like a mag for people who just won a million dollars and had never heard of a retail store.
@manchops: Shouldn't then the magazine just become more targeted in region? So the ads could coordinate with the content, like New York Mag. You do a few editions, have local affiliates, etc.
Im here all week Time Inc, whatever you need from me.
@ArtfulSlinger: You're right, and that's probably what's happening. Local mags and newspapers always do special wedding supplements and are teaming with all those tuxedo rental, caterer kinda ads. Face it, the big glossy wedding mags were basic nuptial porn. Hard to afford these days...
@manchops: Not only that not at all helpful compared to the blogs. There are hundreds of blogs just focused on printed collateral, let alone dresses, decor, rings, etc.
@ArtfulSlinger: basically the demo got younger, like all the demos, and use the internet. I've been in magazines for a dozen years and could never believe how they just sat back and let this happen.
Another piece of the straight marriage industrial complex's soul: ripped to shreds! Now our lady partners will have to consult gay blogs to see which napkins are hot this season.
See, the shelter blogs have to get their images somewhere. It can't all be photos of their vintage sock monkeys on their reproduction Scandinavian sideboards. (That's what she said.) So what happens now, that most of the shelter magazines are relics or are heading in that direction? #magazines
@RodetheTrolleywithStanwyck: Design Sponge has made a living off sock monkeys and faux Scandinavian sideboards. And Etsy-purchased pillows. She doesn't repost too much from the shelter mags.
Is anyone liking Lonny? (www.lonnymag.com) They've reincarnated Domino and it looks great, I just wish I could have it in real old school paper magazine form. I guess all good porn is now on-line. #magazines
@gladys_kravitz: You're right, but often comes up for at least one or two posts a day. Same for AT. (And Grace @ Design Sponge got her start at H&G, I believe.)
I am a bit biased--I'm a decor writer, and its tough to see the niche fall.
Don't like Lonny...content is good, but hate the faux-mag format. #magazines
I am literally sitting here with my mouth open. First Conde takes my Domino and now HFMUS pulls this on me? My home decorating porn stash is now empty. What happened to the rumor of shutting Elle Decor? please tell me the profile raising of Margaret Russell on HGTV didn't play into this. Met Home was by far the superior book, in my opinion. #magazines
This is sickening. There is just no crossover between Elle Decor and Met Home. Met Home is for lovers and appreciators of Modern Design and its aesthetic. Elle Decor is for a bunch of tasteless sorority girls that think its fun to decorate rooms in contrasting plaids and florals.
I can't take much more of this. All my touchstone mags (Gourmet, Met Home, Cargo) are getting cut loose. Obviously media companies need to dumb it down and go lowest common denominator in order to preserve profit but pretty soon, all we'll be left with is pedestrian fare (Rachel Ray, Food Network Mag, etc) with little to no aspirational message. #magazines
In related news, Coffee Table manufacturers stock plummeted on Wall Street as investors absorbed the news that there was now nothing left to put on them. #magazines
So is the silver lining message of all of this is that online alternatives for similar news is thriving? Because lord knows luxury living is actually thriving; perhaps the media used to share news/info for stuff like this has just changed. #magazines
This is only part of the magazine holocaust. Don't forget the good people who work unglamourously and thanklessly at the B2B's. They also serve and they also suffer.
@raincoaster: You could say as much about Fortune or Forbes. And I would point out that Gawker, for instance, gets a fair amount of news from the likes of Variety, Mediaweek, and Ad Age, so they aren't always as boring as you think they are. Surely you aren't saying that if B2B people are unemployed it's just fine because their audience isn't cool enough. Not everyone can or wants to write about fashion, media, or gossip, and not everyone wants to or needs to write about it. Let's have some respect for those who toil honestly in related fields, and those who through no fault of their own have no paycheck now.
@raincoaster: OH! I so wish it'd spring back from the dead for the (fourth? fifth? I lost count) time. That was one fine and unique book. Hilarious from cover to cover to boot. Maer Roshan = awesome. I'd work for him for free.
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I mean, seriously! Start submitting the mag titles now, this could SAVE the whole industry!
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Im here all week Time Inc, whatever you need from me.
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Is anyone liking Lonny? (www.lonnymag.com) They've reincarnated Domino and it looks great, I just wish I could have it in real old school paper magazine form. I guess all good porn is now on-line. #magazines
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I am a bit biased--I'm a decor writer, and its tough to see the niche fall.
Don't like Lonny...content is good, but hate the faux-mag format. #magazines
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I can't take much more of this. All my touchstone mags (Gourmet, Met Home, Cargo) are getting cut loose. Obviously media companies need to dumb it down and go lowest common denominator in order to preserve profit but pretty soon, all we'll be left with is pedestrian fare (Rachel Ray, Food Network Mag, etc) with little to no aspirational message. #magazines
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I wonder when the economy turns around if many of these folded magazines will be back or will they be gone forever? Anyone? #magazines
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-giggles- #magazines
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