5WPR Busted For Even More Blog Fraud; Uses Apology As Slimy Sales Pitch Opportunity

At the risk of sounding earnest, there is simply no end to the incompetence and ethical failure at 5WPR, profane superflack Ronn [sic] Torossian's comically inept PR firm. FailedMessiah.com finds 11 more fraudulent, sock puppet blog comments, dating back to last month, that came from the IP address of the home computer of Juda Engelmayer, the 5WPR VP already busted for one earlier fake comment. I guess the evidence has now become overwhelming enough that Ronn himself has issued a statement—possibly the most laughable, inadequate apology-turned-sales pitch I've ever heard from a PR guy: More »

Scheme To Blame Intern For PR Fraud Unravels

It's not entirely surprising that the PR firm that misspelled the online signature of the guy they were trying to impersonate has now been busted for ineptly trying to blame an unidentified "intern" for everything. Bumbling disaster of a publicity shop 5WPR posted, in the name of a rabbi, fake blog comments about a sweatshoppy kosher slaughterhouse. When busted, senior vice president Juda Engelmayer blamed an unpaid 5WPR intern who he refused to name. Now, news service JTA is severely undercutting this explanation by reporting it traced one of the fake comments to Engelmayer's home (in part by matching the internet address of a comment to the internet address of an Engelmayer email). Whoops! Hard to blame interns at the office when the stuff is coming from your own pad. How are you going to explain this one, Juda? More »