Since the Panic of '08 started nailing Silicon Valley startups, people have been begging Philip Kaplan to restart his FuckedCompany website. But Kaplan doesn't want a second dose of dotcom doom.

Sequoia Capital, the backer of Apple, Yahoo, and Google, ordered its startups to slash their payrolls this fall. We hear one CEO fired people so enthusiastically he had to retract some of his pink slips.

In the self-involved world of Silicon Valley, finding a suitable mate outside the industry is inconceivable. Dating at work is par for the course. So congratulations are due to Philip Kaplan and his new fiancée for defying local convention.

Eight years ago Philip Kaplan, aka Pud, turned his anonymous rumor site FuckedCompany into a modest advertising business. Today, Kaplan is chief something-or-other at AdBrite, a Sequoia-backed startup whose CEO has dutifully slashed its payroll down to profitability. By contrast, sloppy typist "FS Crew" at…

Cue the schadenfreude brigade: AdBrite, the online-advertising network funded by Sequoia Capital, has laid off 40 of 100 employees. Why will some view this with glee? Because, a decade ago, AdBrite founder Philip Kaplan ran a site called FuckedCompany, which chronicled layoffs and cutbacks in the bursting of the…

We knew things were looking grim in the fatally overcrowded online ad-network space. But this is ridiculous. AdBrite's homepage currently states that the network, favored by smaller publishers, is serving "0 impressions a day on 0 sites." A glitch in its stats mechanism, surely — but also a harbinger of the shakeout…

FuckedCompany creator Philip "Pud" Kaplan's ad network, AdBrite, just fired its VP of Sales Jim Benton. In mid-August, a tipster told us it would happen. Now the same source tells us "free lunches are next on the chop." Engineering VP Mike Reaves and HR chief Melissa Vernon left the company earlier this year. Why's…

AdBrite, the online-ad network best known for its quirky founder, FuckedCompany creator Philip "Pud" Kaplan, is hiring an in-house lawyer. This is odd only in that last we heard, the online ad network already had one. Current general counsel Rebecca Eisenberg is just one of several vice presidents leaving the…

A classic move by a startup hoping to recruit an executive is to offer him a board seat. So what to make of Zvents naming AdBrite executive Paul Levine to its board? Levine joined AdBrite, a San Francisco-based ad network, less than a year ago from Yahoo, where he ran that company's Yahoo Local properties. Since…

New Jersey attorney general Anne Milgram served gossip site JuicyCampus and its founder Matt Ivester with a subpoena today. "There's an unbelievable amount of offensive material posted [on the site] and absolutely no enforcement," Milgram told the AP. Worse for JuicyCampus, Milgram served its ad network, Adbrite,…

From the beginning, Philip Kaplan has touted AdBrite's ad stats on the ad network's homepage. Today, it proclaims "470 million impressions a day on 54,328 sites." Which sounds impressive enough. Until one consults the Internet Archive and sees that more than two years ago, AdBrite was "serving 321,628,843 daily…

Why did FuckedCompany creator Philip "Pud" Kaplan record a profane song, "Fuck," in August under the name "Farty McPoopants"? The pseudonym is easy enough to explain: His current venture is AdBrite, an online-advertising network. And selling ads is a business that's all about keeping up appearances. Given his past,…

How eager is AdBrite founder Philip Kaplan to get into the porn-ads business? So eager that he's counting the seconds. On AVNAds.com, the relaunch site for AdBrite's partnership with porn-trade publisher AVN, there's a splash page announcing the move to Black Label Ads, a new website wholly owned and operated by…

Philip Kaplan once ran the website InternalMemos.com, a compendium of leaked company missives. Now Valleywag has obtained one from AdBrite, the online-ad network Kaplan founded. AdBrite is now run by CEO Iggy Fanlo, who earns our Silicon Valley Tool award for railing at his employees about their work hours: "I…

AVN, the porn-industry trade publisher, has at last split with longtime partner AdBrite, which ran an AVN-branded online ad network for adult websites. A new network, run solely by AVN, will launch on December 1. We first noticed the relationship was on the rocks when AVN yanked the AdBrite-run AVNads.com website…

Ignoring the perfectly good solution we cooked up in Valleywag Labs, AdBrite and Ad Chap went to market with products for Facebook applications yesterday. AdBrite cofounder Philip Kaplan told CNET that the company already powers the ads on popular apps such as iLike and Zombies. The program is supposed to help…

THE GALLERY LOUNGE, SOMA — Joel Sacks of AdBrite wants to have a word with me. No, nothing to do with his company's adventures in serving up porn ads; he's still pissed off about the time we caught him on video soaking himself with a pint of beer. This time, he's dry. But he's just lucky — this San Francisco bar is…

Philip Kaplan seems to have patched things up with AVN, the porn-industry trade publisher with which his company, AdBrite, runs an online ad network for adult websites. Earlier this month, AVN had abruptly yanked the AdBrite-run version of AVNAds.com offline and replaced it with its own hastily-built site for selling…

AdBrite is rebounding fast from the loss of its porn-ads partnership with AVN, the prominent publisher of news and information about the adult-film industry. While AVN appears to have taken back control of AVNAds.com, a website previously operated by AdBrite to market a network of independent porn sites to…