<![CDATA[Gawker: ads]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: ads]]> http://gawker.com/tag/ads http://gawker.com/tag/ads <![CDATA[The New York Post Is Perfectly Willing to Spread CNN's 'Bullshit,' For a Modest Fee]]> When CNN launched a new ad claiming (falsely) to be beat MSNBC and Fox News in viewers, Fox's flack retorted that Time Warner CEO "Jeff Bewkes is too smart to buy [CNN president] Jon Klein's bullshit." But Rupert Murdoch isn't.

A modified—but equally misleading—version of the ad ran in the New York Post today. While it doesn't say CNN is "No. 1, with more viewers than Fox and MSNBC," it says essentially the same thing—CNN is "#1 v. Fox News and MSNBC"—based on the same laughable metric of cumulative viewership that nobody pays attention to when buying ads.

We get that times are tough. News Corporation, the Post's parent company, posted a 60 percent decline in newspaper profits last quarter and a humiliating $203 million loss company-wide. So the Post will take any ad it can get, even one that its corporate cousin's spokeswoman is calling it a bald-faced lie first.

Note: We don't know that Irena Briganti, the Fox flack, called the ad "bullshit"—the Los Angeles Times rendered it as "[nonsense]" in the quote. But we still know it.

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<![CDATA[The Michael Jackson Memorial Object You Need to Own]]> Your creepy Michael Jackson shrine is missing something, isn't it? You have that glove he threw "to you" at that concert 20 years ago. You have that lock of greasy hair. So what is it? We know! An "authorized" lithograph!

In the fine tradition of fake-collectible-monstrosities like the beautiful and respectful 9/11 plates, infomercial behemoths Telebrands has rolled out a once-in-a-lifetime stock of Michael Jackson "Thriller" lithographs for you to hang on your wall and proudly admire while you fluff your roses. Now that he's dead and all.

They're only $10! But because the demand is already so high, you can only buy two per order. So maybe you should apply for a few more credit cards and open a PO box or something so you can stock up, like you did on Beanie Babies. (Man, those things will never devalue).

The best part of the lithograph (and of the commercial)? That Michael's white suit is "as pure as his heart." Which is fancy infomercial speak for "buy this useless trinket that pays tacky tribute to someone who never molested anyone, please."

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<![CDATA[RNC Bets That You'll Spend Memorial Day Weekend Worrying Over Gitmo]]> The image associated with this post is best viewed using a browser.So the Republicans are going on the offensive against Barack Obama with a lame web ad harking back to an awesome campaign ad a Democratic president made successfully painting his Republican opponent as a dangerous, unhinged warmonger. Yay!

The ad is about Guantanamo Bay, and how Barack Obama is trying to close it, but Senate Democrats are all assholes who are now trying to block that. It is a legitimate point, that Senate Democrats are assholes, but how this helps the Republican party, to point out that all the major debates about governance in this country are happening on an intra-party basis completely excluding the so-called opposition, is unknown.

Also what the hell does this have to do with the Daisy ad?? They cut out the damn mushroom cloud so there is literally no message here beyond "a little girl can't decide something, and Harry Reid is a dick." But, you know, we probably shouldn't pay any attention to web ads, because they are only designed to be written about, not to be watched by humans.

Meanwhile, in yet more "Harry Reid is a dick" news, the Washington Post reports the startling news that hey there are already terrorists being held in prison in the US, alongside all the murderers in the supermax prisons. HARRY REID WILL NOT ALLOW CHARLIE MANSON TO LIVE AMONG US.

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<![CDATA[Shocking Anti-Franken Ad Drops Three Months After Election Ended]]> The Minnesota GOP noticed that, hey, some Obama appointees were having tax problems. And then they remembered that last year, Al Franken had some tax problem, in California! So they made a YouTube.

And, amusingly, the YouTube features Al's fairly succint explanation of the tax problem: his accountant fucked up. But that doesn't even matter because who will this video convince and what will it convince them to do? Franken already probably won his election by a couple votes and now it's tied up in court. Is this directed at a judge? A judge would probably not see this video and decide, based on that catchy tagline, to give some extra votes to Coleman as a reward for paying his taxes.

So, yeah, some video intern at the Minnesota Republican Party just had some free time, we guess. Al Franken sucks! Paying your taxes rules!

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<![CDATA[Wes Anderson Directs Brad Pitt in Ad for Wacky Japanese Sensibility]]> Royal Tenenbaums director Wes Anderson doesn't typically work with two-time Sexiest Man Alive winners (keep trying, Schwarzbaum!), so to imagine what the director could do with Brad Pitt doesn't come easily.

Nevertheless, here we have a Japanese ad for, uh, Volkswagens? Canary-yellow pith helmets? Oh, it's an ad for phones, we guess, Japanese phones, and Anderson directs Pitt in it as though the actor had just stepped off a Jacques Tati set. Aniston, your move. Might we suggest lining up David Lynch in a hallucinatory commercial for pachinko?

[Us]

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<![CDATA[Money-Grubbing New York Senator Invades Kentucky, Builds Museum For Hippies]]> Hey, is this Mitch McConnell campaign ad a little odd, or is it just us? Mitch is a Senator running for reelection. Schumer is a Senator too. So far, so good. But the thing is, McConnell is running in Kentucky, and Schumer is not running in Kentucky. So it's just weird that McConnell's ad would be all about how this NEW YORK Senator is spending all this MONEY on building museums for hippies, and illegal immigrants, and also presumably shining his diamond collection. Also the voice over guy... his accent is a bit... ethnic. Just what is Mitch McConnell trying to suggest, exactly? Can anyone enlighten us??? Full ad after the jump.

[Via Radar]

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<![CDATA[Obama Ad: You Are Too George W. Bush]]> Gee, it's almost like Barack Obama's campaign predicted McCain would distance himself from President Bush at last night's debate! How else could they have put together this clever ad refuting McCain's crazy claim that he's not George W. Bush? More importantly: they highlighted all the mugging and blinking because that's the important message here. They're very good, right? [via Radosh]

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<![CDATA[So What's Up With That New 'I'm a PC' Guy, Anyway?]]> Do you want to know a little more about Sean Siler, Microsoft's version of Apple's PC parody John Hodgman? Of course you do! Luckily, the latest Microsoft commercial had his email address right inside, and you can email "him" at sean@windows.com. But we saved you the 10 seconds and sent the email ourselves. Here's his response, listing personal factoids like his real background as a Microsoft Program Manager and penchant for brown suits:

Hello! I’m a PC – and I can’t answer your email right now. I’d like to say that I’m out climbing Mt. Rainier or biking across Europe with the Swedish Beach Volleyball Team, but in fact I’m probably just chained to a desk somewhere in the depths of Redmond pounding out product specifications.

Now that I have been in a commercial, Microsoft has given me access to super-secret “BillyG” level of executive resources. That’s right – I have my own email auto-responder!

This, as you have probably surmised, is my pre-prepared auto-response (All natural, no filler. No animals were harmed in the making of this response. Except for a ferret.) I really would like to have answered you myself, but if I did, (a) I’d probably get no work done, and (b) then I’d get fired, and (c) then I’d have no chance of doing any more of those really awesome commercials.

So let me try to prognosticate a few of your questions and answer a few of them.

Why did they put you on TV?

I think it’s my devastating good-looks and animal magnetism. No, really – there’s a ferret stuck to my leg right now.

But really – you aren’t even an actor!

No I’m not. But I play one on TV. I really am a Microsoft Program Manager. I work on IPv6, and other things that you haven’t heard of.

How did you get selected?

I auditioned along with a couple of hundred others. I guess I looked very Engineery. And the ferret probably helped.

Are you interested in more acting?

Oh no, I think that Engineering is MUCH more fun.

What’s with Windows Vista?

You’ve been watching those commercials again, haven’t you? Windows Vista rocks. Listen to real users, not actors.

-The Real PC, Sean Siler

[via crunchgear]

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<![CDATA[Fox To Making Sense: Drop Dead]]> Hah. So CNN rearranged its national bureaus, leaving fewer reporters in their main bureaus and shipping staffers off to smaller cities to, ostensibly, provide more coverage of more cities at a lower cost. Many former Chicago reporters now find themselves reporting full-time from terrible places like Columbus and Minneapolis. So, according to Fox News, that means CNN HATES CHICAGO. They took out a totally fair and balanced full-page ad in the Chicago Tribune about this! News Corp properties are always so IN YOUR FACE about their competitors, right? How far are we from the Wall Street Journal hiring someone to climb the Times building and unfurl a banner that says, like, "Pinch Sulzberger's a Pussy"? [TVNewser]]]> http://gawker.com/index.php?op=postcommentfeed&postId=5041387&view=rss&microfeed=true <![CDATA[Windmills Will Win the Election!]]> Kinda spooky crane shots through futuristic windfarms are the new adorable little girls sleeping at 3 a.m.. Or puppies, maybe. Both Barack Obama and John McCain used the same damn shot in recent ads, suggesting that their energy policies are both based on pissing off Ted Kennedy and his neighbors. They really ought to have someone vet stock footage, right? Our own Richard Blakeley spotted the matching footage and put together the damning clip that will swing this election to Ron Paul. Paul only uses fiercely independent stock footage the mainstream media are too scared to show you.

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<![CDATA[Barack Obama's First Ad is Very Kansas-y]]> [Barack Obama's first national television ad, which is not titled "Don't Worry, I Was Raised By White People."]

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<![CDATA[Bold Starz Campaign Insists You Will Hate The Lindsay Lohan Film Airing Saturday]]> There's no denying Lindsay Lohan's "thriller" I Know Who Killed Me was among the most critically and commercially reviled B-movies of last year — of any year, really. But now that IKWKM is approaching cable oblivion with its premiere June 14 on Starz, we doubt our inbox has ever seen a publicity campaign this wonderfully defensive or reactionary — almost Warholesque in its celebration of its own product's awfulness, proudly emphasizing its Razzie Award cred and critical pull quotes exhorting viewers to check out "a disaster that exerts a perverse fascination" (Variety) or "the monumental trashiness of this mess" (NY Daily News).

While we're loathe to plug the film (in fact, we would sooner piss in our own mouths than watch it again) or its network, we acknowledge the vague intrigue of Lohan's pseudo-twin/stripper/victim antics among the IKWKM cultists out there. Here's hoping the torpedoed likes of Speed Racer and The Happening find this kind of love in their own pay-cable afterlives, perhaps on Starz soon-to-be-introduced sister channel Flopz.

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<![CDATA[John McCain Thinks You Pay Too Much For Your Mortgage (And You're a Terrorist)]]> This is a 100% real banner ad running on the website of the spiritual home of unreconstructed Old Leftists The Nation. It is an obvious, slimy, and desperate attempt to link Barack Obama to nutty Iranian leader Mahmoud Ahmadinejad. And it is paid for by John McCain 2008. First we thought this was the stupidest ad buy ever, as if any Nation reader would ever vote for McCain. Then we remembered that The Nation is read by lots of Jews. Then we clicked on "no" and WON A FREE IPOD!! [The Nation]

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<![CDATA[Kobe Bryant and Jackass Team Up For Fun Marketing Stunt]]> Kobe Bryant, Wee Man, and a pool full of snakes got together for Nike's latest viral marketing campaign, the results of which just hit the Net. Sure, it's an ad, but I can watch anything Jackass-related all day, which I do as often as possible. The same can't be said for that stupid Bam show. Man, I can't stand that kid!

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<![CDATA[Marketing 'Baby Mama': Universal Tries The Kitchen Sink Approach]]> Ever since Mean Girls became a runaway success back in 2004, Tina Fey has been riding a wave of near universal acclaim. Her ability to ride that tasty wave of popularity for the last four years without succumbing to any nasty wipeouts has arguably turned her into the Laird Hamilton of the Writers-Turned-Performers circuit. But when Baby Mama hits theaters this weekend, all of that cred that she has built up will be put to the test. Not only has Variety's Todd McCarthy gone on record calling it "exceedingly predictable", but Videogum has been trumpeting the notion that "Tina Fey-Tigue" is about to set in for the last week and some change. Recognizing that this film doesn't exactly fit the mold of traditional studio comedies (namely, in that it stars two female protagonists), Universal has been throwing a bunch of dollars at Baby Mama television advertising over the last few weeks, alternately positioning the film as a Tina Fey Vehicle, a film In Which Amy Poehler Steals The Show and, gasp, as something that even sports-loving, beer guzzling men will dig (specifically, by scoring the spots with The Cars' dude-friendly power pop anthem "Just What I Needed").

While all three of these spots appear after the jump, we thought it would be fun to enlist Defamer's videographer par excellence Molly McAleer to cut a commercial for the film that would play to all the thrill-seeking teens who have made Prom Night one of this spring's surprise B.O. hits (above). Feel free to use our cut, Universal marketing team — all we ask for is a link in return. Enjoy!

Baby Mama as Tina Fey Vehicle:

Baby Mama as a film In Which Amy Poehler Steals The Show:

Baby Mama as something even dudes will like (note the use of 40 Year Old Virgin star Romany Malco):

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<![CDATA[Harrison Ford Pulls An Ed Norton, Demands Rewrites On A Pro-Bono Ad Campaign]]> When it comes to celebrity endorsements, Harrison Ford isn't exactly known for splashing his chiseled face across billboards shilling for shower gels and cell phones (Japanese beer, as you'll see after the jump, is whole 'nother story). But according to Mediabistro, Ford recently agreed to partner with powerhouse advertising agency BBDO to develop a series of environmentally angled ads. And, apparently, Ford's developed a case of the Nortons:

"He's finicky about scripts, mainly because he's so concerned about his voice and face being attached to the project...He's apparently so finicky that his demanded changes completely decimated a scheduled shoot in Latin America to get the campaign rolling."

This ad that Harrison shot for Kirin Beer sometime in the early `90s is the most disturbing celebrity endorsement we've seen since Diddy proclaimed his love for Proactiv. And after watching this monstrosity, we're left even more puzzled as to why Ford would give this oddball the thumbs-up but is fighting with the well-respected creative house BBDO over a series of spots to promote the least controversial cause of the moment. Sounds to us like ole Harrison might need some more green before he goes green.

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<![CDATA[Hillary Clinton Will Answer the Nation's Phone, For the Children]]> It's 3 a.m. and a telephone is ringing—do you know where your kids are? They are in bed! But who will answer their phone? It is terror calling, and when terror calls, who do you want to answer? You want MOM, that's who! That is basically all we can decipher from this awesome and totally 100% real Hillary Clinton campaign ad, about what to do when the world is calling from inside the house. Watch it yourself and cower in fear of a world in which HOPE LETS TERROR GO TO VOICEMAIL, after the jump.

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<![CDATA[Michael Bay Just Blew My Mind. Now Could Somebody Blow His Brains Out?]]> michael-bay-feeds-off-destruction.jpgThe world's worst filmmaker recently starred in a Verizon broadband ad parodying his blow-it-all-up-and-chant-"awesome" style, an ad which many received without critique, as if Michael Bay was letting everyone know he's in on the joke — that he knew he's just a soulless moneymaker. Bay has reduced of his body of work into a 31-second ad. And impressively, nothing has been lost. Before the analysis, watch the work in question:

This is not mere self-mockery, or even Bay spinning his appeal. The ad is not a celebration of the epic, but Bay clearly intends it to be so. It's not just that Michael Bay "demands things to be awesome," but that he believes he can achieve this with explosions and constantly shouting at himself, "awesome!" He congratulates himself four times in 31 seconds. And for what? He's made some flames and a waterspout and bought a tiger. To Bay, this is what awesome means.

Don't say it's just a joke for a commercial. When Bay wanted to add character to the non-speaking car in Transformers, he made it talk through radio songs. To raise the tension in a movie where an asteroid is about to wipe out humankind, he added a father-redeems-daughter's-boyfriend scene. In space. This is a man who rewrote the bombing of Pearl Harbor so one man shot down the entire Japanese air force. Michael Bay's definition of awesome is the opposite of epic. It's 2 Fast 2 Furious. The only impressive things about Bay movies are how carefully he can build up for an obvious plot twist, then even more obviously not twist anything.

The ad also reveals the man's service to commercial interests, wherein entire plots are constructed around product placement and merchandising. Bay calls himself awesome, calls his work awesome (note that up to this point, no third party, except possibly a tiger, is credited with any awesomeness), then calls Verizon awesome, blessing it with his holy power. Like God, the awesomeness of Bay is axiomatic; it needs no defense, for Bay has declared it so.

Contrast with Wes Anderson, who elegantly parodied his style in an American Express ad that drew not only on self-reference but on the classic film Day for Night, the whole genre of arch drama, and filmmaking itself. He's shown as a sloppy spendthrift making a bad film. Someone completely unaware of Anderson could appreciate this ad. And he does it all without even showing the card.

Bay, though, attempts no self-parody. The idea that he'd blow up his swimming pool (I assume he's really installed explosives on the shallow end) is just a half-joke on the level of a Dane Cook "punchline," providing no self-deprecation; he tells you right away to think he is awesome. And even Bay, with the help of footage from his own movie and a giant Transformer, can't keep it up for more than half the ad's length; the second half hard-sells the product. Someone unaware of Bay could appreciate the Verizon ad — because Verizon didn't have enough confidence to sell the product using Bay's aura alone.

So the ad proves: Bay is powerless. He can only feed off the power of an already cataclysmic plot: Earth-destroying asteroid, earth-destroying robots, earth-destroying Japanese. He can't even convince me to switch Internet providers.

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<![CDATA[Obama Will Change America Right Back To 1960]]> The 60s are back! Thanks to the candidate for change! Attached, Barry Hussein's new TV ad, set to run right here in New York City—which is briefly important again, did you hear? Barack Obama knows America is sick of the same old ways of doing politics. They're tired of dynastic families remaining in Washington for generations. He knows also that everyone loves the Kennedys! At least, most of the Kennedys. The dead ones mostly, plus the ones we don't see too much of, like Caroline. It was so nice of those Kennedys to adopt Barry and make him one of the family! Just like Brad and Angelina! Or maybe he's infused with the spirit of JFK himself, like Suri Cruise! (The Times notes that the spot references the moon landing, which NIXON did, while leaving out the Bay of Pigs. Seriously? You thought they'd include the Bay of Pigs? Why not a drugged-up Marilyn Monroe getting double-teamed by the President and the Attorney General too!) The full ad is below, watch and pine for the black and white America you don't remember but it seemed pretty awesome.


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<![CDATA[Heeb Magazine Ad Will Make You Laugh Hysterically, Throw Up Everywhere]]> Ever indulged in a little autoeroticism to images of Sarah Silverman or Natalie Portman and then wished with all your heart and soul that you might be rid of your cursed goy-tell foreskin, just so they might consider, ever so fleetingly, nailing you? Can't say that I have, per se, but the latest promo ad at Jewish hipster bible Heeb Magazine will show you the way. NSFW, if you think your boss might be uncomfortable with a WASPY 16-year-old hacking into his Gentile genitalia. Though really, what finally puts him over the edge might be more disturbing.

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