The internet needs more hot search keyword-driven advertorial "content" about as much as the internet needs AOL. So, welcome to the "linchpin" of AOL's growth strategy: Hot search keyword-driven advertorial "content" crap!

In your sunny(!) Monday media column: Macy's costs the newspaper industry $600 million, Vogue is dreadfully low-class, The Daily Beast speaks very well of a book, and here's the name of new thing to write for: 'The Ennuist.' Haha.