Air Conditioning As A Marketing Tool: No Longer Smart

Air conditioning is not just one of the most important summertime problems facing the media. It's a problem facing everyone, because high gas prices are turning air conditioners into machines that burn $100 bills to produce cool air. Stores in high foot traffic areas have always thrown their doors open in the summer and blasted the AC, knowing that sweaty people will come in and browse just to get out of the sun. But now that strategy is not only hugely expensive, but bad PR as well; environmentalist customers will whine and complain and call the city and organize boycotts. An intrepid NYT reporter finds that wanton AC-wasters are centered—like the media—in SoHo: More »

Air Conditioning Problems Endanger The Media!

Many members of your Gawker editorial team are not in the Gawker office at the moment. Why? Because the AC there is a crap shoot (or has been), and SOME PEOPLE don't want to take their chances in DANGEROUS HEAT like we have today. I'm in a coffee shop in Brooklyn, and I'm sweating here, too! But it's not just us; a trendworthy number of key media figures are facing air conditioning problems. The media cannot work like this! More »