Alexandra Penney—the stupendously un-self-aware once-rich former magazine editor and sex book author who lost all her money to Bernie Madoff and became our favorite blogger—has a book deal! "Notorious" is the new "Deserving."

Unconspicuous consumption is the hot new thing. That $300 million megayacht? Tacky, what with the layoffs. Private jet? Forget about it, after Detroit's debacle. Even the celebrity goodie-bag business is endangered.

Alexandra Penney was a wealthy UES sex book author and editor who lost everything in the Bernie Madoff swindle. The only winners: us, because she's now the most delightfully un-self-aware ex-rich blogger evah!