What's in Facebook's "Insider's Guide to Viral Marketing?" "Really nothing compelling," social media marketer Alisa Leonard tells us. "They basically expanded their online step by step business page sign up process and made understanding [Facebook] pages idiot proof (read: CMO-proof)." The reason why Facebook is…

"I'm bored as fuck and jealous all those assholes are in Austin and I'm not," my colleague and professional troublemaker Richard Blakelely told me over the weekend. Social media minx Alisa Leonard concurred in a Twitter: "not at sxsw and feeling like everyone went to the prom besides me." My sentiments, exactly.