magazines
Yesterday
Adweek, the Nielsen-owned trade magazine that competes with
Ad Age, relaunched both its print edition and its
website. Its ad campaign (natch) scored
respectful coverage from New York
Times ad beat guy
Stuart Elliott, who goes on and on about its funny ads, and quotes executives explaining how changing technologies, attitudes, the interweb, blah blah blah make it just vital to relaunch the "weekly" at this time&mdash with only 36 issues per year. Not mentioned, though, either in Elliott's article or in the cheeky ads, are
Adweek's staffing problems; at least nine editorial staffers have left in the past two years, and less than half have been replaced. Some of that exodus was made up of people who decided they simply couldn't continue to work with
Adweek editor
Alison Fahey. Why? Well, she's not one for being overly complimentary. Take, for example, the way she chose to motivate all her reporters last fall as they were scrambling to finish a long-forgotten assignment on time; One got the carrot, the rest got the stick. Full email after the jump.
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