Adding some actual potency to Yahoo CEO Jerry Yang and president Sue Decker's pitch to Madison Avenue this morning: Jon Hamm, star of AMC's weekly ode to the world of 1960's ad guys, Mad Men. Yang and Decker were likely hoping Hamm's shine would rub off on them, just by having him in the room this morning to deliver…

Despite losing its lead engineer and complaints that it's been underfunded, Yahoo's dashboard for brand advertising buyers — first called Apex, then AMP and now goes nameless — is ready to roll out this September, the New York Post reports. The story's source is Yahoo exec Mike Walrath, who will move to San…

Former Yahoo engineering director Adam Hyder, who left the company last month, will join job-listings startup Jobvite. At Yahoo, Hyder was best known for leading the Hotjobs engineering team "and is credited for turning around that division," a source tells us. After that feat, Yahoo put Hyder in charge of the…

From the tips line:

Yahoo's online-advertising platform, codenamed Project Apex and now known as AMP, needs more manpower. Now a tipster tells us that management has raised the hiring bonus for new engineers on the project to $6,000. But the project's budget still needs more cash for hardware:

A tipster reminds us that Yahoo SVP Michael Walrath only told the WSJ he was "very confident" Yahoo will be able to deliver it's advertising management platform (AMP) by the third quarter. There's a difference between "Very confident," and "able to deliver," our tipster notes. The difference is cash and manpower.…