In your mandatory Monday media column: Michael Wolff is out for good, Tweet man stops tweeting to write about Twitter, McDonald's launches its own network, a PR man jokes for accuracy, and the NYT's paywall is a success.

When a post appeared on blogger Amina Arraf's blog claiming she'd been kidnapped by armed gunmen, media around the world quickly picked up the dramatic story. But now questions are being raised about Arraf's identity. Does she even exist?

Kevin Pollak shared a Christopher Walken quote; Google's CEO was deemed horribly awesome; and Erin Biba's bank has changed this time, he swears. The Twitterati reveled in dysfunction.

Feeling out of it? Then go read what media types like Amanda Congdon and Sarah Lacy are saying about themselves on Twitter. You'll feel better instantly!