Yahoo's new marketing push tells us to "Start Wearing Purple." A website created for the campaign features a video of various grungy-looking people, including Yahoo CEO Jerry Yang, wearing purple and hollering. We'd show you the video, but it's not very different from a clip a tipster found of Yahoo cofounder David…
Yahoo's shares rebounded Thursday from five-year lows. The unveiling of a big redesign, the first in two years, revved up traders. But they may not have been as bullish if they knew, as Yahoo insiders do, that the homepage revamp, originally due in October, is months behind schedule and much less ambitious than…
"Nicki is editing one helluva an inspiring video," read Yahoo corporate-blog editor Nicki Dugan's Facebook status last night. Sounds like it was a hit. A tipster writes: "You are gonna love the Ash and Venkat lovefest video just shown at Y's all hands to the tune of the Friend's theme song! It's like Bollywood meets…
Do we still have to pity Yahoo cofounder Jerry Yang? Or is it, at long last, acceptable to simply hold him in contempt? With Microsoft backing corporate raider Carl Icahn's replacement board of directors, and major investor Gordon Crawford also lining up to support Icahn, Yang's time at the company is coming to an…
Yahoos like Ash Patel personally. They just think he's an inept manager, uninspiring leader and kind of lazy. But good fortune and Jerry Yang's disregard for his own reputation among the troops have conspired to make Patel the head of a new Global Products group and he's determined to take the opportunity both prove…
When we noted (only reporters' reporter Kara Swisher reported it) that Yahoo president Sue Decker's last reorganization included promoting longtime Yahoo Ash Patel to head of a new Global Products group, probably the nicest comment came from therealsunnyvalequeen, who wrote: "Ash is a good technical leader, but…
Yahoo CEO-in waiting Sue Decker continues to push the company through yet another reorganization. An her minions aren't happy about it. One told Kara Swisher: “I am not sure right now, with all this drama and all this tension from Microsoft’s failed takeover and the rest of it, why we have to do this. This feels…
No tech executive draws more bile and disdain than Ash Patel. So why is Yahoo president Sue Decker promoting him to fill the place of several departing executives? Let me keep it short and sweet: Decker is a charmless Wall Street type who's bad at managing people. Patel's main skill, one that has kept him at place…
Everyone's piling on Jerry Yang, saying Yahoo's founder-CEO needs to go. Why? The weak stock that provoked Microsoft's unsolicited bid may have been the result of his absentee ownership over the years. But Yahoo's deeper problem is the rot in its technical prowess. And that has everything to do with the quieter…
This morning, Microsoft CEO Steve Ballmer made the usual polite noises about "integrating" Yahoo's management into Microsoft. The reality? Come on. They're all fired, except for the geeks. If Microsoft had any respect for current management, they would have negotiated a friendly deal instead of launching a takeover.…
Has Ari Balogh arrived too late? That's the key question for Yahoo's new CTO, freshly hired away from VeriSign. Balogh will take charge of all of Yahoo's engineering functions, essentially leaderless since former CTO Farzad Nazem quit last May. The new blood could bring some much-needed shakeups. Presumably, current…
As part of Jerry Yang's promised 100-day turnaround of the company, Yahoo recruited some of its best and brightest, in small teams of 4 to 6 people, to cook up bold new tactics to compete with Facebook, Google, and the rest. Yahoo executive Ash Patel oversaw the initiative, which was disruptive to the company's…
