Well hell you learn something new every day, I have been reading odd stories in this edition for a week or so and did not even notice the "googley-looking box" (David Granger's words) on the cover, and as far as the "Augmented Reality" , well Esquire has been trying real hard to be something other that it is , I have been a subscriber for 20+ years and I just like to read it. #esquire
@TheProfessor69: I just got it yesterday, glanced at the cover, thought "why is RDJ making a 'suck it' gesture?" and tossed it back on the counter to be read by me over the weekend. Neither noticed nor remembered to look for the webcam-y thing, but I sure am excited for the articles, because I'm pretty sure that's why I read the magazine in the first place! #esquire
@A Message To Rudy: The label was right beside the "peel" message, and the label was stuck with easily peelable glue. Not sure what more they could have done, other that put in in a plastic/paper wrapper with the label on that, thus creating more easte #esquire
@UGA: The label on my copy of the mag was huge, covered the "instructions" and didn't give any indication that it was to be removed to work properly. I didn't assume the image on the cover was the one that you were supposed to use, I thought it was the one on the inside. If they're both the same, great, no big issue.
And my issue does NOT come in a plastic bag. #esquire
I can't afford magazines anymore and I don't have a "personal computer"... just tell me what the hologram is so I can move on to something else. #esquire
@rudi_freude: Well, he looked a little bit more ripped in "Iron Man" that he usually does in movies, so maybe he's actually been working out. I mean, they have been working on the sequal. #esquire
It's a QR code. They're big in Japan. They're like bar codes, and your camera (in a phone, and there are iPhone apps for these as well) scans them. There's a URL embedded in them and so the QR code takes you to a website where you can play stupid games or see a little video or some such marketing nonsense. #magazines
I was able to carefully peel off the shipping label. I held it up to my webcam, heart racing with anticipation. The message? "Be sure to drink your Ovaltine." #magazines
@Arken: It MAKES a magical hologram thing when you hold it up to the webcam. I think you need to look up the definition of "our magical future." #magazines
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Signed,
Old Guy Whose Grandchildren Roll Their Eyes Whenever He Asks A Computer-Related Question #esquire
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Something like that. #esquire
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@Daniel Mauser: In fact, here is said instruction. #esquire
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And my issue does NOT come in a plastic bag. #esquire
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Don't, Robert! Don't. #magazines
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