Kenneth Cole is not just a middling designer and outspoken advocate for responsible journalism; he's also, for reasons we can't fathom (narcissism), his own advertising copywriter. A bad advertising copywriter. It's not every CEO of a massive fashion brand that's too cheap to hire someone to write his own billboard…
This ad for Cooper's Beer just won an award at the prestigious ad festival in Cannes. I guess because of its sophisticated message: No Fat Chicks. The copy reads "Only 2.9% alcohol," meaning you won't get too wasted to notice this pretty girl is totally not skinny, and if you take her home, dude, whoa, watch out in…
When you're advertising potentially nasty medical-related products or causes, take a cue from the pharmaceutical industry. Those guys can make an ad for Irritable Bowel Syndrome treatment look like a beloved home movie. On the other end of the sensitivity spectrum is this ad from Thailand's Red Cross , urging people…
One lesson that you, not being an advertising professional, might think would have sunk in by now: Don't use 9/11 as an advertising tool. Not even for a good cause, like this anti-tobacco ad. It's just skeevy. But the imagery is so powerful! Still no. [Daily Dish]
