When he says "the targeted reduction is in payroll and not headcount" what he means is "they'll still be filing copy, but we'll call them bloggers and pay them in 'exposure' instead of money." #ap
"Maintain...deepening...making shifts..." In other words, those who remain will be working longer, harder, and maybe for less pay. And while we cut expenses, we will be telling our advertisers to spend more. To do that, we must ask each member of our sales team to become a Bizarro as of Wednesday. Me share your happiness.
No doubt Steve's Aspergers will prevent him from making eye contact with the recently chopped as they clean out their cubicles, but they can rest easy knowing that Steve's flat tax will put them on easy street soon. #forbes
One word of advice to long-term Conde Naste employees who get fired: threaten to sue (for age discrimination, etc.) if they don't double whatever they initially offer you as severance pay. Most big companies will immediately jack up their severance pay in response to this kind of a threat (but will make you sign a waiver of liability)
But at a large business like Conde Naste the people who will be providing recommendations are a completely different group of people who dole out the severance pay....and the people who recommend you probably hate the higher ups as much as you do.
I know several people who doubled their severance pay by threatening to hire a lawyer. It really works.
@Oryx Hearts Crake: I have been through more than one down sizing. Suing is not recommended when one is let go as part of a group. And most big companies will ignore this type of threat because they have in-house corporate counsel to fight any attempt at a lawsuit. Most employees, however, do not have a lawyer already in their employ.
Could be dicey; I wouldn't assume a complete separation of Church and State. But I do know someone who was let go at a large media company for whom that apparently worked.
@Oryx Hearts Crake: Trust me, Conde can ride out just about any suit you might throw at them unless you are talking about forming a class action suit, and layoffs there are so broad-based that an age discrimination suit just won't work. Also, if you do sue and you need a reference, your boss is going to be very careful about saying anything good about you if he or she knows there is a lawsuit going on. Remember, too, that it seems like Conde is letting departmental managers determine how cuts are made, so if your boss likes you well enough (but not enough to keep you) you could wind up with more severance, outplacement, and paid up COBRA. You could at least try asking for that stuff.
Another way to read this is that Conde Nast is putting 25% cuts on the worst of its magazines (Details, Glamour, Courmet and Teen Vogue). Traveler has enough stories in its lineup to run for a year without hiring a single freelancer. Saving the New Yorker shows that they are interested in keeping magazines with good content alive (how sensible!). So the news for the these five may be different for WIRED, GQ, and Vanity Fair who still run well researched pieces and for Vogue which is, well, Vogue.
They paid for political cover, not original ideas. Assuming that CN management has a collective brain, they knew they had to cut back -- and probably had some strong opinions about where and how to do that. Bringing in McK just gives them a political out, which (although lame in the extreme) is what spineless executives deploy in lean times. What an utter clusterfuck this is.
And so how much did Conde pay to be told to cut 25 percent for most of your titles, but we'll let you figure out how to to that. I thought McKinsey's jobs was to tell companies how and where to cut money.
Swordfish promoted this comment
Edited by The Recession Is Over at 09/23/09 9:58 AM
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Editors are being given control, which is probably a good thing in the magazine business. Producing branded content isn't like an assembly line. You can't point at 6 rivets and say "cut that to 5 rivets." Editors are in the best position to determine how to right-size their budgets based on the nature of the title - they're also in the best position to get sacked if they screw it up.
@Unsolicited Advice: You're right, of course. But this: "point at 6 rivets and say 'cut that to 5 rivets'" is exactly what consultants purport to do. Any low-level accounting clerk could have told the magazines to cut their budgets by 25%. The "how" is the whole reason you pay the soulless bastards to come in in the first place. I think the point here is that they needn't have hired expensive consultants to spend a couple of months telling them this obvious thing. Any balance sheet would make this obvious.
@Better to Eat You With: this is standard. You can't overrule the supposed "heads" of the magazines, or morale would collapse and die ("those McKinsey guys have been here 90 days and they think they know who is really doing the work!").
So the editors are treated like adults and left to chop 25%, and the message they receive is: you cut it, or we'll cut it for you.
@Unsolicited Advice: And they won't have to worry about lawsuits, because the firings will be "for cause" - "we told them their job was to cut 25%; they did not, so given the environment we had to find someone able to run the book". Look, were anyone running Conde, that's what they'd do.
Agree 100%. Endgame here? Every editor brings their budget proposals. Unpopular titles or redundant titles "don't meet standard" and go out the door. A few favorite sons and daughters - particularly those who suffered from the death of aspirational luxury (GQ, Vogue, et al) - wind up with dollars that were previously being poured into losers. Because that's the other thing consultants do; they teach you how to get where you want to go.
My guess, little or no commissioned photography (meaning it probably costs less to produce than glossier titles), very healthy circ numbers (sub & newsstand), and oh yeah, prestige, spared the New Yorker.
They may not have David LaChapelle on retainer, but they're one of the few titles that will still engage in months-long reporting in far-flung areas. I imagine that it can't be cheap to produce that product on a weekly basis, but I agree that the halo effect of the brand is probably worth it to the Nasties.
@Astigmatism: Even with that kind of reporting, they have to be spending much, much less than Vogue, Glamour, and W. Sure, they're sending reporters to the middle of Russia, but they're not sending four photographers, seventeen assistants, an entire catering crew and McQueen's fall line with them.
This makes perfect sense. Since the Billyburg types have been aping '70s style, it was inevitable that one would dig out The Preppy Handbook from 1980. Call it what you will, it's still a rerun.
This makes an interesting companion to the Anna Wintour piece of earlier today. Someone who seems to have shed her previous self (or selves) as definitively as possible, and someone who so lovingly curates his past that it seems he'd go back there permanently, if he could.
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But at a large business like Conde Naste the people who will be providing recommendations are a completely different group of people who dole out the severance pay....and the people who recommend you probably hate the higher ups as much as you do.
I know several people who doubled their severance pay by threatening to hire a lawyer. It really works.
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Could be dicey; I wouldn't assume a complete separation of Church and State. But I do know someone who was let go at a large media company for whom that apparently worked.
09/23/09
Incidentally, being age-discrimination-suit eligible is why many over 40 people are terrified they're not going to get hired again.
Law, can't live with it, can't always enforce it.
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Editors are being given control, which is probably a good thing in the magazine business. Producing branded content isn't like an assembly line. You can't point at 6 rivets and say "cut that to 5 rivets." Editors are in the best position to determine how to right-size their budgets based on the nature of the title - they're also in the best position to get sacked if they screw it up.
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So the editors are treated like adults and left to chop 25%, and the message they receive is: you cut it, or we'll cut it for you.
09/23/09
Bingo. And the subtext there: they think some of the editors are going to fail, which will necessitate their removal.
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Agree 100%. Endgame here? Every editor brings their budget proposals. Unpopular titles or redundant titles "don't meet standard" and go out the door. A few favorite sons and daughters - particularly those who suffered from the death of aspirational luxury (GQ, Vogue, et al) - wind up with dollars that were previously being poured into losers. Because that's the other thing consultants do; they teach you how to get where you want to go.
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