<![CDATA[Gawker: beck's]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: beck's]]> http://gawker.com/tag/becks http://gawker.com/tag/becks <![CDATA[Beck's Beer-Filled Gawktoberfest]]> Last night we invited some of our readers (along with some Deadspin and Jalopnik devotees) up to our roof deck for a full on Oktoberfest celebration, sponsored by Beck's beer. There was an oompa band and various German-style foods and lots and lots of beer. We got to meet some great commenters and readers and get drunk and feel culturally enlightened about Germanic culture! Nick McGlynn, of Random Night Out and our video team, was on hand to document the stein-swilling, polka-dancing, chilly (it was cold!) debauchery. A video of the proceedings and a photo gallery are after the jump.







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<![CDATA[Come to Our Beck's Beer-Filled Gawktoberfest!]]> Hello beer lovers (which hopefully means all of you)! Gawker and one of our fantastic sponsors, Beck's Beer, are throwing a little Oktoberfest party next week, and we'd like to see you there. We're calling it, um, Gawktoberfest, it's on Gawker HQ's roof deck, and it runs from 7-10pm next Thursday, 10/23. We'd love for all of you to come, of course, but the space can only hold so many people. So we have to limit the number to 100 folks. We're trying to be as fair as possible about who gets to come to this epic event (free food and beer!), so if you're interested, fill out the form after the jump before this Friday at noon and we'll select 100 (+1) people (who are over 21) at random from that list and notify them via email on Friday afternoon.

Beck's Beer Presents: Gawktoberfest
Gawker HQ Roof
Date: 10/23 7 - 10 PM
Food and Beck's Beer will be provided
Note: By filling out our form readers will be opting-in to Beck's Key Club.
As always, standard contest rules apply.

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<![CDATA["Global Capitalism Has, At Present, No Better Ambassador Than David Beckham"]]> poshandbecks.jpg How very, very wrong we were to dismiss insanely prolific celebrity biographer Andrew Morton's "Posh and Becks" out of hand! It turns out that the book contains a trenchant critique, not only of the current celeb-industrial complex, but of the bedrock of the global economy! And also it contains some of the most hideous cliche-stacks ever printed on paper.

There's this:

For years Victoria has worried that she has lived her life as a fake, a fraud waiting to be found out. A woman who intrigues not because she is obviously talented, but because she seems troubled. A woman famous for being famous. So it is a supreme irony that she has truly found what she really, really wants in a place where the false is real and where the look ist he life. As a style icon and a fashionista she is thriving, and, with her edgier European sensibility, she will shine in Hollywood, which, for all its glamour, has rarely set the fashion pace. She has found her true metier as a fashion plate where the fake, the fabulous, and the freaky hang out.
The supreme irony! And then there's this.
For all the criticism and mockery, millions admire and ape the Beckham lifestyle, their continuing success based on the simple equation that these days celebrity sells. There are more than just a name, they are a brand, an advertiser's dream. In a world saturated with celebrity, no one sell it like David and Victoria Beckham. As commentator Jason Cowley points out, "Global capitalism has, at present, no greater ambassador than David Beckham. His life is dedicated to conspicuous consumption and ostentatious display. In this he represents all that is worst and most excessive about our winner-takes-all society."
God, if only this book had existed in 2001. My parents could have saved like 60 grand on those last two years of college.

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