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what we need more of is science
advertising
Philly Would Rather Not Have Colt 45 Cartoons On Its Walls, Thanks
Activists in Philadelphia are upset about an ad campaign for Colt 45 malt liquor—specifically, its cartoonish wall murals in poor neighborhoods showing party people living it up while swilling 40s, with the slogan "Works Every Time." One woman tells the AP she wouldn't want her daughter looking at it because "She might think it's cool." Which is a reasonable response from a parent to ads for everything from malt liquor to Bratz dolls. One would think that companies in the vice industries would have learned from Joe Camel that there is nothing to gain but backlash from cartoon-style ads, but apparently not. Colt 45 has an equally objectionable website full of cartoons, which also shows a fundamental disconnect with the rotgut company's own customer base; bird watchers (educated guess, here) are not really a cost-effective target audience : More »
beer
Beloved Author To Buy You A Beer Someday, Young Ones
Literary savior Keith Gessen responds to The Youngs: "And here, let me be a little less charming for a second [a second! –ed]: If you—all of you—get out of your 20s having done half of what we’ve done at one half the level of quality, I’ll buy you a beer." Then he quotes Lodwick. [The Most Important Tumblr of Our Time]
advertising
Drunk On Misogyny. And Weak Beer
This ad for Cooper's Beer just won an award at the prestigious ad festival in Cannes. I guess because of its sophisticated message: No Fat Chicks. The copy reads "Only 2.9% alcohol," meaning you won't get too wasted to notice this pretty girl is totally not skinny, and if you take her home, dude, whoa, watch out in the morning! I would really like to hear some Jezebel input on this thoughtful campaign. Click through for the second terrible award-winning spot, which has the equally important message: No Nerdy Chicks With Freckles Either, Broheim!: More »
advertising
Slate Fears Beer Ads May Become 'Meaningless Imagery'
Is it possible that beer advertising is becoming "silly" and "arbitrary?" We're going to go with "what do you mean, 'becoming?'" But the lack of "weight" and "integrity" to the "brand stories" of beer companies these days is really weighing on Seth Stevenson, Slate's generally sharp ad critic—and a man who obviously takes beer very seriously. While you or I might just accept that beer ads, of all things, are destined to be stupid in order to appeal to drunks, Stevenson allows a vapid Amstel commercial to send him into a deep spiral of despair. Why aren't they emphasizing the "five valid, logical criteria for choosing one beer over another" in their TV spots?!?!: More »
advertising
Belgians Coming To Take Away Your Pretty Horses
Listen, we know you're all excited about the news of InBev's $46 billion bid to buy Anheuser-Busch. But have you considered the possible side effect? Fewer beer ads! A-B spends half a billion dollars a year on commercials, and another $300 million on sports sponsorships. But InBev—the maker of fey non-American beers like Stella Artois—is run by Belgian cheapskates who do comparatively little advertising at all. Watch out, Budweiser Clydesdales, Spuds MacKienzie, and American sportsmanship: foreigners are coming to destroy you! More »
advertising
Beer Company Believes You Have Freakish Number Of Toes
"You can almost count the calories on your fingers and toes," claims an ad for Miller Genuine Draft Light. Quite an ambitious statement! Or you could call it "totally false." But it all depends on how freakishly high your total number of fingers and toes is—perhaps some severely mutated babies born in the wake of the Chernobyl disaster could indeed make the claim true. MGD's full ad, with its boldly stated mathematical impossibility, is below. More »
viral video
How Many Viral Ads Have Copied The One That Got Three Million Views?
Apparently there's only one script for viral ads on the Internet: Guy does small trick with product, guy does bigger trick with product, guy's friends tell camera, each other, bystanders and guy how awesome he is. There's always music in the background and you can always tell it's fake. I just explained how the same ad agency that did this for Ray-Ban last year just did it for Levi's; apparently Coors hired someone for a cut-rate version in this terribly staged YouTube "viral video" of Coors can tricks, shown below (along with a cute little parody). More »
old school odes
From a 1932 ad for the Automat in London: "Dialing [the] number of soft drink or wine delivers a shot from the spigot, thus eliminating customary bar tenders." Well, that can't possibly have been good for the wine. [Modern Mechanix]
But Who Would We Flirt With?
From a 1932 ad for the Automat in London: "Dialing [the] number of soft drink or wine delivers a shot from the spigot, thus eliminating customary bar tenders." Well, that can't possibly have been good for the wine. [Modern Mechanix]
video game week
GTA Ad Perfectly Captures New York Nightlife, Daylife
This fictional ad for the "Steinway Beer Garden" in "Dukes" is maybe supposed to be the Bohemian Hall Beer Garden in Astoria. Oh, and it's from the forthcoming Grand Theft Auto IV. Warm Beer and Misogyny! What New York—and video games—are all about.
polls
'Today Show' Polls Important Walter Sobchak Demo
Wondering what will happen in tomorrow's Pennsylvania primary? You could look to national trends or polls of likely Pennsylvania voters. Or you could make like NBC and only poll the important voters of Pennsylvania: gun-owners, bowlers, and, yes, beer-drinkers. Nothing proves that you understand the working class like reinforcing a cartoon stereotype of blue-collar life! Of course the bowlers and gun-owners don't care for Obama. The beer-drinkers, though, are split. They should've specified domestic beer-drinkers, we're sure the Obama votes are coming from import snobs. Guzzling Kölsch and eating caviar! Elitists!
things we actually like
You Should Pledge Greek
Is anybody watching Greek, ABC Family's (I know, I know) "dramedy" (I know, I know) about how pleasant and innocuous frat life really is? It's actually pretty good! EW.com has deemed it worthy of recapping and one of the more apt television critics working in my living room today, my roommate, called it "compelling." It's a sweet but not cloying, occasionally very funny series that makes me think I could have handled a little Greek life on my college campus. Of course, the real fraternity system is not like this. The real fraternity system is awful and vomity and smells of beer and RecPlexes and suntan lotion bought in Cancun and is evil. Greek life will kill you. But this show won't! A little promo clip for the second season (which is already two episodes in) after the jump.More »
maps
Hey, remember that fun project I was doing about media haunts? Well, it's come to fruition. Click the image for a detailed map of where New York journalists drink. Now, finally, you too can drink where New York's journalists drink. Anything missing? Let us know. [Map via Gridskipper]
The New York Media Drinking Map
Hey, remember that fun project I was doing about media haunts? Well, it's come to fruition. Click the image for a detailed map of where New York journalists drink. Now, finally, you too can drink where New York's journalists drink. Anything missing? Let us know. [Map via Gridskipper]
Beer
A man named John has been keeping track of all the beers he has drunk since 1988. He posts an updated version of the list, cross-referenced by total amount, order, and beer name, on the internet. Quite the idea. [John's Beer Drinking Records, via Coudal]
A man named John has been keeping track of all the beers he has drunk since 1988. He posts an updated version of the list, cross-referenced by total amount, order, and beer name, on the internet. Quite the idea. [John's Beer Drinking Records, via Coudal]
beer dorks
Spitzer's Corner Is The Worst Place To Bartend In New York
Spitzer's Corner, an alleged gastropub that opened recently on the Lower East Side at Rivington and Ludlow, has 39 beers on tap. Its menu, designed by ex-Le Bernadiniere Mike Cooperman, is much less ambitious. Six entrees, a splatter of apps and a couple of slimy raw bar items. The interior is prairie sparse. If Laura Ingalls Wilder wanted to go out downtown, she'd probably choose this place. When I sat at the bar recently, the guy who built the place sat next to me. He was explaining to his friend that the wood that lines the walls is made from reclaimed pickle barrels from Minnesota. On my left, a quartet of gently snarpy dudes were getting in an increasingly heated argument about whether the wood was new or old. "Nah, brah!" one man shouted, "they bought the wood new and aged it to look like this." I stared into my burger. More »
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