<![CDATA[Gawker: beer]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: beer]]> http://gawker.com/tag/beer http://gawker.com/tag/beer <![CDATA[Need a Drink?]]> Family holidays can be stressful. And hitting the hard liquor will just cause lips to be pursed and tuts to be tutted. But the solution is here in the form of 32 per cent alcohol beer.

The beer is called Tactical Nuclear Penguin. The brewers, called BrewDog, are in Scotland. Both of these facts make perfect sense. The BBC report that it will sell for $50 a bottle and that the label will have the following warning:

This is an extremely strong beer; it should be enjoyed in small servings and with an air of aristocratic nonchalance. In exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost.

Expect to see it in the hands of homeless people, who will enjoy it with an air of desperate diligence like they would enjoy lighter fluid, stealing someone's shoes or a visit from a friendly yet anxious police officer.

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<![CDATA[Pabst Brewing Co. Sale Sure to Be 'Hip' (Ha)]]> Pabst Brewing Company, maker of PBR, is going up for sale. Oh we know who should buy it: A hipster! Hahahaha. Sure, try finding a hipster with $300 million! Hahaha. Maybe for beer they'd find it! Haha. [NYP. Pic: LATFH]

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<![CDATA[Climate Change, You've Gone Too Far: Our Beer.]]> Good golly, does climate change and its evil, earth-shattering impact know no bounds? Apparently not, because researchers have now chalked up a new victim. And that victim is beer.

Yes, we know this is hard and we're very, very sorry to be saying this, but climate change has, according to some smarty-pants scientist, taken its toll our something we hold sacred: hops.

Czech climatologist Martin Mozny claims that a rise in air temperature has diminished the flavor-giving acidity of Saaz hops, a key, sanity-giving ingredient in pilsner lager. And things will only get worse.

It's not just Czech hops that are at stake here, says Francesco Tubiello, a crop specialist at the European Commission and a lead author of the agriculture chapter of the IPCC Fourth Assessment Report. "The famous hop-growing regions of eastern Germany and central Slovakia are facing the same situation," he says.

You see?! All the entire land of Europe has been endangered by the increased temperatures. And, more importantly, the world's drunks, who will now be forced to inebriate themselves with inferior alcoholic beverages, like rubbing alcohol, have no choice but to fight for survival.

This, friends, is an international tragedy. The only thing that could make us forget that we humans have destroyed our world is booze. And now that's gone. Someone, please, bring us a gun, for this life has become too ugly. Our symbolic amber waves of grain — or, more specifically, hops — have now been decimated. It's every man for himself, so arm yourselves. And bring a flask. You'll need it.

Image via defecto's flickr.

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<![CDATA[The Twitter Frat House]]> Twitter's been repeatedly brought down this month by attacks from global hackers, attacks that sysadmins at rival Google managed to deflect. What better time to tinker with the elaborate process of home beer brewing?

Sure, it can be time consuming, but then so can washing away the day's hack-attack sorrows at the local pub. This little office brew, discovered at Twitter HQ by Mashable's Ben Parr, offers at least a visual gulp, and the promise of beer to come, without anyone needing to leave the building — just the thing to cap a battle with Russian cyber armies. Of course, combined with the free falafels Parr snapped, and with previously-reported ideas for a games room, lockers and wine cellar at the Twitter offices, the beer does tend to lend Twitter something of a frat-house aura. It is the grunt-iest of the blogging platforms!

(UPDATE: We originally said Parr was Pete Cashmore. Sorry Ben!)

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<![CDATA[A Cop, a Politician and a Professor Walk Into a Bar...]]> The only political news anyone (well, anyone in the White House press corps) cares about is the White House beer toast between Barack Obama, Henry Louis Gates and Cambridge cop James Crowley. Will a drunken brawl break out? Probably not.

The official White House schedule announcing the suds summit courtesy of Patrck Gavin. We can't wait for quitting time.

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<![CDATA[At Least You Have Beer In a Box]]> Are you a sad football-watching drunk who wants nothing more than to guzzle cheap American beer and pass out in front of the flickering televised sporting contest, momentarily forgetting your copious problems? No, you're the future of beer marketing!

Beer sales are down this year, surprisingly. Instead of going to the trouble of developing new products, beer companies have figured out that all they need to do is put their existing swill in a new package, and people will become excited! A beer bottle that turns blue to tell you when it's cold, to use one well-known, stupid example. And now: draft beer in a box:

The product, which is recyclable, is aimed at the 30% of beer drinkers who say they prefer draft beer to the bottled or canned variety, said Andy England, chief marketing officer at MillerCoors. "We're really trying to meet that occasion when you just got back from work and want to reward yourself," rather than "the party occasion," he said.

Why not "reward" yourself, with a frosty glass of beer from a box in your refrigerator, alone? The next step is death.
[WSJ. Pic: Flickr. Beer in a box costs more than an equal amount of beer in cans!]

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<![CDATA[The Rotgut Economy]]> Yes, everyone drinks more in a recession, but they drink the cheapest, vilest swill they can find. The New York Times reports while wine sales are up, the industry is hurting because high-end wines are in a tailspin.

Beer too: Sales of Heineken and other mid-market beers are down while the kind of beer you used to drink before wearing the empty cardboard 12-pack container around as a mask is flying off the shelf.

From the Times:

Growers are behind on sales of grapes, which are fetching much lower prices than last year. Sales are sluggish for wines retailing at $15 a bottle and higher. Meanwhile, distributors, restaurants and retail shops are reluctant to buy more wine, preferring to sell through what they already have.

[snip]

"People are drinking out of their cellars, the big distributors are throwing their weight around, and you add these things up, and from the winery perspective, the cash flow is brutal," said Steve Matthiason, a vineyard consultant who also grows grapes and makes small quantities of wine. "Everybody figures this is kind of a temporary thing, that when restaurants burn through their inventory they're going to have to start buying again, and distributors, too. But everybody is wondering when the levee is going to break, and you have harvest coming up."

"Drinking out of their cellars" is exactly what we like to imagine laid-off bankers are doing when they're not busy fending off $2 million-a-year offers from Citibank. But we digress. The beer industry is also seeing a flight to quantity, the Wall Street Journal reports—astonishingly, people can't even afford to buy Budweiser anymore:

Heineken sales sank 18% from the previous year in grocery, convenience and drug stores during the two-week period ended July 5, followed by Budweiser at 14%. Corona Extra sales dropped 11%, while Miller Lite declined 9% and Bud Light fell 7%. Coors Light sales held up better, falling less than 1% from a year ago.

Meanwhile, sales of "subpremium" beers including Busch, Natural Light and Keystone posted "substantial gains", according to Ad Age, which didn't provide the specifics.

Subprime borrowers drink subpremium beer. Of course, the rich will always be with us, so when it's not busy writing about how the wretched poors are mopping up the floor with rags at bartime and squeezing foul remnants into their mouths for a few moments of relief, it's writing about rich people drinking from ostentatiously oversized bottles of precious wine:

Frank DeSalvo's dinner guests have come to expect a bit of spectacle when their host serves wine. The process sometimes involves a wooden cradle, holding an exquisitely blown glass vessel containing the equivalent of 24 bottles of wine, being lifted by several men onto the table.

After dinner, they go out and light bums on fire for kicks.

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<![CDATA[Randall Terry's Free Beer, Wings, and Hate Party Not Well-Attended]]> The image associated with this post is best viewed using a browser.Anti-abortion radical Catholic Mullah Randall Terry threw a press conference with free chicken wings and Guinness for journalists, yesterday. It did not boost attendance, really.

Still! His wacky speech did attract a bit of attention, mostly from the bloggers and journalists currently documenting the most worrying of the eliminationist rhetoric of the fringes of the far-right. Like the invaluable Dave Wiegel whose Washington Independent reported that Terry is still really, really in to pretending he is John Brown.

The image associated with this post is best viewed using a browser.People For the American Way's Right Wing Watch has clips of the speech, in case you need some excuse to get really mad, this morning. It ended on a really weird note. The murder of George Tiller apparently is "a teaching moment for what child-killing is really all about," according to Terry's closing line (leave 'em laughing!). And then it's time to take everyone out for beer and wings—extra crispy!

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<![CDATA[Free Hot Wings at Pro-Right Wing Violence Press Conference!]]> The image associated with this post is best viewed using a browser.This is how you do press relations: journalists who attend right-wing nut Randall Terry's upcoming "George Tiller's murder is great news for the pro-life movement" press conference will get free beer and wings!

We wish we were making any of that up! But we're not! Tomorrow at 1 p.m., in DC, insane anti-abortion activist Randall Terry's "Society For Truth and Justice" will throw a press conference about how to "derail Sotomayor and overturn Roe." The email promises that the conference will compare the murder of George Tiller to Nat Turner's slave rebellion and Terry himself reports that this cold-blooded shooting of an innocent doctor by a psychopath "will propel us to victory more speedily."

Now it can be tough to get positive press coverage if you are a dangerous lunatic who should be in a padded cell. But Terry's got that covered.

Time: 12:30 to 1:00 P.M., Chicken Wings and Guinness will be served (for members of the press only). (Please RSVP at 904-687-9804 by Wednesday morning.)

And that is why there will be like two dozen reporters at this press conference, tomorrow.

Here's the full email.

The image associated with this post is best viewed using a browser.

From: Studio Staff
Date: Wed, Jun 10, 2009 at 12:17 PM
Subject: Tiller, Sotomayor, Overturn Roe PRESS CONFERENCE Thurs. 1pm
To: [Redacted]

*How Tiller's death and office closing can help propel pro-life movement, derail Sotomayor and overturn Roe. Four Key Senators will be targeted to vote against Sotomayor; Catholic Bishops will play a role to defeat Sotomayor.*

Press conference 1 PM, Thursday, to announce details how Pro-life groups can derail Sotomayor, and root out hypocrisy in pro-life ranks.

Also: Emergency Pro-life leadership training to be held in DC, June 12-14, with Randall Terry, Dr. Alan Keyes, Norma McCorvey, and Father Norman Weslin. Pro-abortion activists threaten to disrupt meeting.

*For immediate release: Dateline: Washington DC Contact: Kathy Veritas, 904-687-9804*

Press conference will cover:

1) How Mr. Tiller's death can propel the pro-life movement forward based upon lessons from Nat Turner's slave rebellion, and how abolitionists responded;

2) Plans of pro-life groups to seize moment to defeat Sotomayor, and expose hypocrisy within the GOP; names of 4 key Senate Targets to be released.

3) The role certain Catholic Bishops must play to insure Sotomayor's defeat;

4) Upcoming pro-life training: Pro-abortion activists threaten to disrupt.

Location: National Press Club, 14th and F Street, Washington DC

Time: 12:30 to 1:00 P.M., Chicken Wings and Guinness will be served (for members of the press only). (Please RSVP at 904-687-9804 by Wednesday morning.)

Press conference to begin at 1:00 P.M.

Members of press will be provided concise yet comprehensive research on the above topics. Upcoming plans and details of June 12-14 seminar will be laid out.

Randall Terry States:

"Tiller's death will either set the pro-life movement back twenty years, or propel us to victory more speedily. The outcome depends on our courage over the next 3-6 months.

"If we follow the example of the abolitionists, we will prevail; if we run like French Soldiers, we will be imprisoned in irrelevance.

"Our upcoming seminar is designed to raise up stout hearted, peaceful pro-life warriors, who do not fear, but follow this maxim: ".urge me not to use moderation in a cause like the present. I am in earnest — I will not equivocate — I will not excuse — I will not retreat a single inch — AND I WILL BE HEARD." (William Lloyd Garrison)


Society for Truth and Justice
904-687-9804
P.O. Box 23775
Washington, D.C. 20026

[Photo: AP]

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<![CDATA[Breakthrough Beer Ad Uses Awkwardness of Purchasing Porn for Comedic Effect]]> The image associated with this post is best viewed using a browser.This sexuadvertisingly-transmitted viral has been going around quietly for a while but we haven't seen it since we're not beer-guzzling porn freaks (professionally). We're sad to admit that this vibrator-featuring Bud Light ad is amusing on its own merits:



Compared to the average beer ad with a porn angle, this is Citizen Kane. [via Adrants]

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<![CDATA[Breasts: Will They Appeal to Beer Drinkers?]]> The image associated with this post is best viewed using a browser.Oh look, a beer company has employed the advertising tactic of "Blonde girl showing her breasts," in order to make you, the consumer, amenable to purchasing beer. The breast-revealing ad is on YouTube! But for how long? NSFW thing below:



The image associated with this post is best viewed using a browser.The website is equally full of breasts and devoid of literary criticism, spiritual philosophy, and other non-breast-or-beer-related things. This vid (we have it backed up for when it gets pulled from YouTube, which should be any minute now. UPDATE: Yes it has happened.) is supposed to be you vs. the girl in a "staring contest," btw. Whatever. Copyranter is to blame.

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<![CDATA[8 Mile as a Truffaut Film]]> "What would the battle scene from 8 Mile look like if it was reimagined as a pretentious black-and-white French film?" Stella Artois' ad agency wondered, for some reason.

No idea why they went to all this trouble—they spoofed Die Hard and 24 as well—but let's be glad they did, because not much real news is happening on this religion-tainted Friday. [Smooth Originals via Adfreak]

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<![CDATA[John Thain's Beer-Sponsored Canoe Race Scandal]]> John Thain recently got into a bit of trouble for aiding the collapse of global capitalism. But he survived this scandal from his MIT says, so surely he'll weather this storm. The college thing?

As with most college scandals, it involved a canoe race gone awry.

Thain was, at the time, a big wheel with MIT's Interfraternity Conference, and the IFC had been tasked with selecting 24 students to attend an all-expense-paid trip to LA for a canoe race sponsored by Anheuser-Busch (the '70s!). And there was some sort of scandal because Thain just picked his buddies, or something (it's really unclear, here, these '70s campus and frat politics), and he didn't pick any women MIT students, just presumably hotter girls from Boston College. Scandal!

Thain's habit of taking money he was entrusted with and handing whatever he didn't outright lost to his buddies was apparent even then.

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<![CDATA[Matt MacConaughey's Neighbors Fear His Awesome Influence]]> Awesome dude Matthew MacConaughey is a man of simple pleasures. He likes to smoke a little something, enjoy a frosty beverage, play some bongos, and ride some tasty waves. So why are his Malibu neighbors getting all, like, uptight and totally hassling bro in the press? His surf buddy fans already did them all the favor of clearing the beach of pesky paparazzi by handing the shutterbugs some righteous beatdowns. Well, it seems the no-fun-loving neighbors are worried about the children. Won't someone please, please think of the children?

They're concerned that their precious sun-kissed tots, who naturally adore the easy-going movie star, will be driven to drink after watching him lounging around the beach and having a few brews.

"Matt is rarely seen without a bottle or can of beer in his hand—he likes to unwind with friends. They surf and down beer after beer," says a tipster.

"The kids who play on the beach think Matt's cool because he's in movies. [The parents] don't want their sons and daughters watching Matt get tipsy. Matt thinks they are overreacting. He says he's a dad, too, and they should mind their own business." [Star]

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<![CDATA[Facebook's other, simpler, new money plan: allow beer ads]]> OK, Facebook is bringing Beacon back in the next 6 to 12 months, with plans to charge advertisers when Facebook users buy their products. We're sure social-graph enthusiasts are enthused. But for those trying to make money with Facebook widgets now, there's better news today. With the launch of a new "Demographic Restrictions capability" that can tell under-21 users from over-21 users, Facebook has decided to allow itself and widgetmakers to sell ads to the alcoholic-beverage industry. You know, the one known to spend as much as $915 million a year on beer ads, and which might be keen to reach Facebook's college-and-after demographic

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<![CDATA["The kind of asshole that all of his asshole friends love"]]> You may be surprised to discover that people are still remarking upon the existence of Tucker Max, the prototypical ex-frat boy who likes to drink beer and bang hot girls and then write a crazy blog about the aforementioned banging that will make you lose your shit, bro. I would have guessed that Tucker would have settled down into a quiet job selling insurance by now after either being disabled in a bar fight or having his genitals bitten off by an undercover feminist. Instead, somebody foolish is paying him actual money to make a movie called I Hope They Serve Beer In Hell, scheduled for release next year. More importantly, a blogger who read the film's script is calling it one of the most unfunny productions in years, and has nailed Tucker Max to the wall so deftly we just know he's home right now trying out comeback lines in the mirror while flexing his biceps and getting progressively drunker:

The personality summary:

Tucker Max is an asshole but the kind of asshole that all of his asshole friends love because his antics distract them from the thinning hair and gentle mediocrity that characterize their post-college years.

The victim's personality:

Most Tucker Max stories involve him doing or saying crazy/offensive things, getting into trouble for them, and then going home with one of those girls who, when a guy says something sort of awful to her, hits him on the shoulder and says “you asshole” but also smiles and sticks to him like glue for the rest of the night. My dad was nice to me, so I don’t have this reaction, but I guess it takes all kinds.

The methodological analysis:

Invariably in Tucker’s stories, someone gets pissed off and says his jokes aren’t funny, and if that someone is a woman, she’s dismissed as ugly and/or fat and therefore too bitter and angry to get the joke, while if that someone is a man, he’s dismissed as being a meathead and therefore not cool or smart enough to get the joke. If you are confused by this last, let me clear it up for you: Tucker Max is unaware that he is the definition of a hazey, rapey, fratty meathead.

In the course of one paragraph, the author has summarized everything you will ever need to know about Tucker Max. The script—which, yes, involves midget sex—is called "Godawful" and "terrible" and many other things, although those two will suffice. We're looking into getting a copy of it ourselves; if you have one handy, email us.

[Read the entire takedown by The Script Reader. Somebody inform Michael Ian Black that his nemesis is open to attack.]

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<![CDATA[Scientist: You Can't Get Drunk On Beer]]> A Yale professor of physiology has scientifically proven that's impossible to get drunk on beer. It's true! The numbers don't lie! So drink away, citizens—at work, at home, at breakfast, anytime! Of course, there's a catch: this scientician decided this in 1955, when things were simultaneously much more uptight and also sooo much cooler.

Dr. Leon A. Greenberg, Yale professor of physiology, said beer isn’t [intoxicating] – and should be reclassified to the non-intoxicating drinks.

This brought emphatic objection from other scientists. They wanted to know if the man who is “high” or “tight” isn’t also drunk. Beer certainly makes people “high” and “tight,” they said.

That's a good question! It depends on what this "high" or "tight" man is drinking?

For people to show consistently the “abnormal behavior” which goes with intoxication, the alcohol content of their blood must be 0.15 per cent or higher.

THE AVERAGE alcohol content of American beers is 3.7 per cent by weight. In order for the alcohol blood level to be at 0.15 per cent, there would have to be two and one-half quarts of 3.7 beer in the stomach. But the capacity of the human stomach is one and one-half to two quarts.

Therefore, no one can drink enough beer at one time to get intoxicated, according to theory. As for doing it by degrees: beer is destroyed or eliminated in the body at the rate of one-third of a quart an hour. So three quarts would have to be consumed in two or three hours, and this, he said, was “physiologically unnatural.”

See? It's air-tight. Back when 0.15 was considered, like, almost drunk. The good old days. Also it's totally true! We fiddled around with this handy intoxication calculator and we'd need to down 5 beers in one hour to get to like 0.11. And we'd still be legal to drive home to 1955! Thanks, science!

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<![CDATA[Philly Would Rather Not Have Colt 45 Cartoons On Its Walls, Thanks]]> colt45.jpegActivists in Philadelphia are upset about an ad campaign for Colt 45 malt liquor—specifically, its cartoonish wall murals in poor neighborhoods showing party people living it up while swilling 40s, with the slogan "Works Every Time." One woman tells the AP she wouldn't want her daughter looking at it because "She might think it's cool." Which is a reasonable response from a parent to ads for everything from malt liquor to Bratz dolls. One would think that companies in the vice industries would have learned from Joe Camel that there is nothing to gain but backlash from cartoon-style ads, but apparently not. Colt 45 has an equally objectionable website full of cartoons, which also shows a fundamental disconnect with the rotgut company's own customer base; bird watchers (educated guess, here) are not really a cost-effective target audience :

colt452.jpg

[via Adfreak]

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<![CDATA[Beloved Author To Buy You A Beer Someday, Young Ones]]> Literary savior Keith Gessen responds to The Youngs: "And here, let me be a little less charming for a second [a second! –ed]: If you—all of you—get out of your 20s having done half of what we’ve done at one half the level of quality, I’ll buy you a beer." Then he quotes Lodwick. [The Most Important Tumblr of Our Time]

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<![CDATA[Drunk On Misogyny. And Weak Beer]]> This ad for Cooper's Beer just won an award at the prestigious ad festival in Cannes. I guess because of its sophisticated message: No Fat Chicks. The copy reads "Only 2.9% alcohol," meaning you won't get too wasted to notice this pretty girl is totally not skinny, and if you take her home, dude, whoa, watch out in the morning! I would really like to hear some Jezebel input on this thoughtful campaign. Click through for the second terrible award-winning spot, which has the equally important message: No Nerdy Chicks With Freckles Either, Broheim!:

[Copyranter]

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