“I got scared,” Mr. Goldhirsh told The Observer. “I personally got scared and I personally got stressed out about my ability to execute and really actualize the potential of the whole thing. And that for me wasn’t fun at all.” (Mr. Goldhirsh remains chairman of the company.)

The new CEO is Jonathan Grenblatt, 37, who has an MBA and sold the "Ethos" bottled water company to Starbucks for $8 million. He has moved to "really actualize the potential" of Good by signing on such "Good" advertisers as British Petroleum and diversifying the magazine into Web video.

Goldhirsh is fighting to keep what he called the company's "fail hard, fuck it all, let’s just do it" spirit, but he's also still ending his conversations with "peace, brotha."

[Observer]

Few if any of the guests who were milling in front of the museum probably noticed Daniel Chester French's sculptures of The Continents. A rumor was buzzing near the entrance (between Europe and Africa) among the smokers that Shakira was coming. Supposedly Ben had met her at an event earlier and she had said she'd come. Though her hips don't lie, her lips apparently do.

We were led up through the TSA-like security process. Winding up the stairs, who did we see but Julia Allison, without her erstwhile boyfriend Jakob Lodwick, her gray jersey dress displaying copious amounts of flesh. "I'm mad at you!" she said, affecting a pouty face. "Why?" we asked. "Because you said I had no dignity." Oh, right. That.

Page Six magazine's Rachel Syme, the entire staff of the Observer (okay, Nicole Brydson, Michael Calderone, Max Abelson) and a couple of clingers-on were in the Post Collector's Room, a wood-paneled and frescoed room on the second floor that had become the VIP area. Who else was there? Two guys in pageboy caps, one of whom we later learned was a lady.

Two bartenders were made to wear a Good t-shirt. A gaysian named Joaquim who is the photo director of Good had many necklaces around his neck. Julia Allison explained to us why her interest in Ben Goldhirsh was so matrimonial. It has to do with his being young, good-looking and incredibly wealthy. She told us she never dates guys for their money. We reminded her she had been shtupping Lorenzo Borghese, an Italian prince. She left to look for a husband.

How could she not find one? Every man had gel in his hair. They were all good looking. Many seemed wealthy. All seemed healthy and happy. Infuriatingly they were all pretty nice. And I hate to say it (also secretly have been dying to say it), they were all Good people.

But outside, in the second floor rotunda, the scene was different. The striped shirts that looked so literary on the male VIP took on a more outer-borough feel. Pukka necklaces were seen around thick necks. Girls with ugly faces and large smooshed-together boobs were clutching their phones and each other like totems and flotsam. Did they read Good magazine? Of the 10 people we asked, approximately none of them had.

Out of 21 editorial staffers—including Owner/Founder Ben Goldhirsh, and the photo, design, and web staffs—Good has six women. Three of them are in copy/research, one of them is an editorial assistant, and two others work on the web. So really, there's just one woman, Features Editor Siobhan O'Connor, in a significant masthead position. There are several male staffers with gender-ambiguous names! But a quick Google proves that Casey Caplowe, Morgan Clendaniel, and even Jaime Wolf are all men.

Sure, world leaders and the Good masthead are hardly comparable entities. But if you're going down that road about the wrongs of the world, well, you might start in your own backyard. Hiring a few more people who didn't go to Brown or Andover might be a start. (No, St. Albans and Harvard grad Al Gore III doesn't count.)

have an equal disdain for Amanda Cogdon's rack, which made an appearance at Good's launch party, and trust fund babies. That being said, I unintentionally arrived an hour late. I was stuck behind a broken-down A train at Columbus Circle for what seemed like an eternity. A homeless guy decided to pass the time by showing everyone in the car his stab wounds; a present from some guy he robbed last week. Deep down inside I'm still a suburbanite from East Bumblefuck, NJ. I couldn't wait to get off that train and into the cold, prickly arms of the Beaver.

You know you're at a bad holiday party when there are more magazines than people. I'd like to thank videographer Richard Blakeley for that sentence; he can be somewhat amusing after six gin and tonics. Anyway, was happy to discover that Ben Goldhirsh (editor) and Al Gore Jr. (publisher) aren't douchebags. In fact ,Al admits — off the record of course — that he refreshes Gawker and Wonkette religiously. In a moment of drunken stupor, Richard and I think of stupid questions to ask Al, such as which Tennessean would win in a fight: James K. Polk or Reese Witherspoon. Al chooses Reese because she's still alive. I choose Reese because she's seemingly less pretentious than Gwyneth Paltrow and I don't know a single fact about James K. Polk other than the fact that's he's dead.

After that moment, I convince Ben to give me his funniest quote ever. "We're going to bring it in 2007. Everything else in 2006 was just practice." We both agree it wasn't funny. Unfortunately, Ben and Al were slightly upstaged when "hot former intern Neel" made his fashionably late appearance. Neel kindly asked the three of us not to include him in today's write-up. And so, we shall not. Except for this part.

'Good' #2 Launch @ Beaver House [Photos]

You're welcome, Ben! Now excuse us while we work on a follow-up to that Steve-O penis piece.