Topless drawler Matthew Mcconaughey is now the “creative director” for Wild Turkey bourbon, producing this ad in which he declares, “I found a story here in Wild Turkey.” Now see if you can tell it without talking, man.
Softball Enthusiasts Accused of Daring Pappy van Winkle Bourbon Heist

The greatest whiskey heist of the past 25 years—or at least the greatest whiskey heist of the past 25 years I am thinking of right now—may have been solved: On Tuesday, a Franklin County, Kentucky, grand jury indicted nine people in connection with the theft of at least $100,000 worth of bourbon, including 65 cases of…
Americans Are Guzzling Bourbon Like It's the '70s
Bourbon: no longer the drink of choice for just wild west gunslingers and Southern gentlemen. According to a report in the Associated Press, bourbon is the current de rigueur drink for Americans (and drinkers abroad), causing a boom in sales for bourbon distilleries in the billions of dollars a year.
What Was Up With the Weird Bourbon Ad During Last Night's Mad Men?
Last night, during Mad Men, a bourbon company called Woodford Reserve premiered a national commercial, baffling the entire nation.
Police Are Offering a $10,000 Reward For the Best Bourbon in the World
Kentucky police are expending resources and rewards to try to find the thieves who took $26,000 worth of rare bourbon and rye from a distillery in October.
Someone Stole $26,000 of the Best Bourbon in the World
Julian Proctor Van Winkle III and his son Julian Preston Van Winkle are the proprietors of Kentucky's Old Rip Van Winkle Distillery, and they make the best bourbon in the world at a rate of roughly 7,000 cases per year. Which is why you can't find any of it, anywhere. Sighting a bottle of the 20-year-old Pappy Van…