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New York, 5:51 AM
Fri Dec 4
52 posts in the last 24 hours

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  • posts about #branding more →

    Surf The Internet the Mostly Lower Case Way

    McDonald's Gets 'Sleek' New Look, Food Still Terrible

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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of marcsiry marcsiry
    11/24/09

    In reply to Surf The Internet the Mostly Lower Case Way
    This marks the day that "branding" was officially rebranded as "wanking."
     Reply
    marcsiry was starred marcsiry was unstarred
    Image of TroisFilles TroisFilles
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    Now it's just garlic dressing with a typo. StuPiD.
     Reply
    snugbug promoted this comment TroisFilles was starred TroisFilles was unstarred
    Image of raincoaster raincoaster
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    Sucker. Bullshit. Down the toilet.
     Reply
    raincoaster was starred raincoaster was unstarred
    Image of MincnglyWhrdL'mer MincnglyWhrdL'mer
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    lol.
     Reply
    MincnglyWhrdL'mer was starred MincnglyWhrdL'mer was unstarred
    Image of MessiahsHandle MessiahsHandle
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    I suggest Doa. Can't we take Aol to Switzerland to put it out of its misery...legally?
     Reply
    MessiahsHandle was starred MessiahsHandle was unstarred
    Image of shostakobitch shostakobitch
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    but what does denton think about this?
     Reply
    shostakobitch was starred shostakobitch was unstarred
    Image of GORDONGARTRELLE GORDONGARTRELLE
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    Reminds me of my boss, circa 1994: "Let's get some information off [finger quotes] AMERICAN ONLINE."

    SFX: *dialtone*dialing*bizz*boing*buzz*whooOOOSH*
     Reply
    snugbug promoted this comment GORDONGARTRELLE was starred GORDONGARTRELLE was unstarred
    Image of Sir Thomas More Sir Thomas More
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    They might as well have gone all the way and changed it into Lol.
     Reply
    Sir Thomas More was starred Sir Thomas More was unstarred
    Image of naugahydeinplainsight naugahydeinplainsight
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way

    This is the one that scared me. Brought back memories of waiting so long for pages to load it felt like my head was about to explode. Thanks for bringing back such happy memories, folks.
     Reply
    naugahydeinplainsight was starred naugahydeinplainsight was unstarred
    Image of son of spam son of spam
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    Aol. Rhymes with A-hole.
     Reply
    son of spam was starred son of spam was unstarred
    Image of AzureTexan AzureTexan
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    I'm diggin' the ideogram.

    Reading right to left, it's "Eddy hook 'em fish."
     Reply
    AzureTexan was starred AzureTexan was unstarred
    Image of Bigdamnhero Bigdamnhero
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    Is that blue spiral the water in the toilet bowl that AOL is swirling down?

    I can't remember the last time I used AOL for anything... dial-up, maybe?
     Reply
    naugahydeinplainsight promoted this comment Bigdamnhero was starred Bigdamnhero was unstarred
    Image of lobstr lobstr
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    If the folks behind this are the same people who did that new Pepsi swirl campaign, I'd love to see the 40-page corporate-branded meta-existential shitshow explanation behind the creative process.
     Reply
    lobstr was starred lobstr was unstarred
    Image of meechybee meechybee
    11/23/09


    @lobstr: Actually, it was done by Wolff Olins -- the crap-mongers who bought us the 2012 London Olympics logo and the blurry-looking NYC logo (why the city decided to hire a British firm over any of the dozens of equally-qualified ones in NYC is still a mystery to me).

    The only upside is that Aol probably paid through the nose -- which will sink it faster.
     Reply
    meechybee was starred meechybee was unstarred
    Image of meechybee meechybee
    11/23/09

    @meechybee: BTW, I've been looking at (literally) hundreds of portfolios lately and if I saw this, I wouldn't give the designer a second look.
     Reply
    sweetpickles promoted this comment meechybee was starred meechybee was unstarred
    Image of sweetpickles sweetpickles
    11/23/09

    @meechybee: It's totally 3rd rate. It doesn't even explain what Aol. does.
     Reply
    sweetpickles was starred sweetpickles was unstarred
    Image of meechybee meechybee
    11/24/09

    @sweetpickles: Ah-ha, but therein lies the beauty (putting on my marketing voice) -- when you leave the door open, anyone can come in. By not defining who Aol is, you leave it open for the individual to make their own definition and see their reflection in Aol...
     Reply
    meechybee was starred meechybee was unstarred
    Image of sweetpickles sweetpickles
    11/24/09

    @meechybee: Yeah. Everyone seems to be trying that branding approach lately. The brand is YOU. I don't see the point in doing that here if you're not going to redirect them to your content or somehow try to get the message out as to what service you provide. This is very much the new Pepsi logo.
     Reply
    sweetpickles was starred sweetpickles was unstarred
    Image of Motoko Kusanagi Motoko Kusanagi
    11/23/09

    In reply to Surf The Internet the Mostly Lower Case Way
    Dead fish gets flushed down the toilet. Rock on!
     Reply
    Motoko Kusanagi was starred Motoko Kusanagi was unstarred
    Image of lobstr lobstr
    11/23/09

    @Motoko Kusanagi: 1. Who's down for sushi?
    2. Fuck yeah, wasabi..
    3. Washed down with a sake bomb..
     Reply
    lobstr was starred lobstr was unstarred
    Image of Pesti-Esti Pesti-Esti
    11/19/09

    In reply to McDonald's Gets 'Sleek' New Look, Food Still Terrible

    Yes, the new Chelsea McDonald's is basically the Versailles of fast food restaurants.

    Sorry, that award goes to the McDonald's in the Nyugati train station in Budapest.
     Reply
    OMG! Ponies! promoted this comment Pesti-Esti was starred Pesti-Esti was unstarred
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