Gawker: bras

Magic Bra Has Tragic Flaw: Stolen From Ma!

Hamilton Nolan — Tue, 22 Apr 2008 10:08:00 EDT

Chest support theft report! Victoria's Secret is known as a BRA store, but is it also a ROB store? Long Island mom of four Katerina Plew says VS gave her the screw after they refused to meet with her about her idea for a new convertible bra, then ripped her off after the tipoff! The company's Very Sexy 100-way strapless convertible bra is really her own patented design, sez Plew—who sued! Now there's a legal meetup over the regal C-cup, cause the inventive mother is offended, brother. The two sides are taking their strapless tort back to court. It's a nuclear showdown on this brassiere throwdown! After the jump, compare Plew's patent plans with Victoria's Secret's own product: great minds think alike, or a thief in the night?

MOM'S DESIGN:

[via NYDN]

VICTORIA'S SECRET VERY SEX 100-WAY STRAPLESS CONVERTIBLE BRA:

Men Model Backless Bras As World Shudders

Hamilton Nolan — Mon, 07 Apr 2008 18:14:13 EDT

We mentioned that the ad campaign for the revolutionary new backless bra came with a promise from the male ad execs to model the product themselves. But we didn't think that such a spectacle would ever come to pass. We were wrong. After the jump, three pictures [via Adrants] of the male VIA advertising team striking thoughtful poses in bras. Jesus Christ.

Soon To Be Everywhere: The Backless Bra

Hamilton Nolan — Wed, 02 Apr 2008 12:59:08 EDT

That ABC show "American Inventor" has, stunningly, produced a real, breakthrough product: the backless bra. No longer will women be forced to suffer the tyranny of an encircling bra strap! Maidenform is now selling the product, which originated as a finalist entry on the show, for $25. And soon, the company will be launching a big ad campaign for the bra, which includes a promise from the (male) ad executives to model it upon request [Adrants]. Something for kinks of every stripe! After countless generations of embarrassing fumbling by men and chafing upon women's backs, this campaign would have to be terrible for the product not to be a wild success. Below, a clip of the heroic inventor, Elaine Cato, demonstrating her humanitarian idea on the show last year.

'Times' Workplace Columnist Limns Difference Between Old And Young

Emily Gould — Thu, 26 Jul 2007 16:45:48 EDT

Add to this the favorite fact of human resource managers everywhere: this is the first time in history that four generations — those who lived through World War II, Baby Boomers, Generation X and Generation Y — are together in the workplace.
Managers tell stories of summer associates who come to meetings with midriffs exposed, baring a belly ring; of interns who walk through the halls engaged with iPods; of new hires who explain they need Fridays off because their boyfriends get Fridays off and they have a share in a beach house. Then there is the tale of the summer hire who sent a text message to a senior partner asking "Are bras required as part of the dress code?"

Wow, it's the first time all day we've been glad we work for the internet. Because seriously, bras? Lame.

When Whippersnappers and Geezers Collide [NYT]