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New York, 2:47 PM
Fri Dec 4
55 posts in the last 24 hours

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    'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of msAnthrope msAnthrope
    11/17/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    this still isn't going to get me to switch from drinking coke to drinking pepsi. #pepsi
     Reply
    msAnthrope was starred msAnthrope was unstarred
    Image of Uncle_Billy_Slumming Uncle_Billy_Slumming
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    You just know those lying bastards played pacman when they were kids.
     Reply
    Uncle_Billy_Slumming was starred Uncle_Billy_Slumming was unstarred
    Image of isureamheather isureamheather
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    Yowza...that's an interesting one... Anyone know which agency did this?
     Reply
    isureamheather was starred isureamheather was unstarred
    Image of Hamilton Nolan Hamilton Nolan
    02/10/09

    @isureamheather: Arnell. See the full document.
     Reply
    Hamilton Nolan was starred Hamilton Nolan was unstarred
    Image of Flackette Goes Retro Flackette Goes Retro
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    I didn't notice that the logo had changed, but I did notice the font. Take notice, Pepsi: font geeks like the new design.


    I'm still going to go buy a cherry coke however.

     Reply
    Flackette Goes Retro was starred Flackette Goes Retro was unstarred
    Image of misslinda misslinda
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    This is exactly why I got out of the business. I couldn't shovel this crap with a straight face. I couldn't do 3,257 itterations of the same frickin logo and come up with a deep and soulful meaning behind each one. Sometimes a squiggly-do is just a squiggly-do people! So I left the branding/design field behind and went to law school, where I shovel crap all day with a straight face. Gun please!
     Reply
    misslinda was starred misslinda was unstarred
    Image of Aaron Altman Aaron Altman
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
     Reply
    Aaron Altman was starred Aaron Altman was unstarred
    Image of Uncle_Billy_Slumming Uncle_Billy_Slumming
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    Foreman: Grab a shovel


    Ex Adman: No, there's been foul-up with the paperwork. Here, let me show you the presentation I gave to Pepsi last year...


    Foreman: Grab a shovel

     Reply
    Uncle_Billy_Slumming was starred Uncle_Billy_Slumming was unstarred
    Image of Dickdogfood Dickdogfood
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    Personally, though, I don't actually see a smile in the logo so much as Mr. Horsepower's snarl: [claysmithcams.com]
     Reply
    Dickdogfood was starred Dickdogfood was unstarred
    Image of i'm a bottle i'm a bottle
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    This beats my master's thesis that attempted to extrapolate the entire archeology of human knowledge from one randomly selected "Designing Women" episode.
     Reply
    i'm a bottle was starred i'm a bottle was unstarred
    Image of Pope John Peeps II Pope John Peeps II
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    Maybe these same people can give me a reason why shit like this exists:


    [jezebel.com]


    because for the life of me, no rational explanation can suffice.

     Reply
    Pope John Peeps II was starred Pope John Peeps II was unstarred
    Image of CaptainFantastic CaptainFantastic
    02/10/09

    @Pope John Peeps II: Pageviews.
     Reply
    CaptainFantastic was starred CaptainFantastic was unstarred
    Image of i'm a bottle i'm a bottle
    02/10/09

    @Pope John Peeps II: It's like BroBible for women. It also reminds me of the subject matter my over-the-hill aunts erupt into laugh-paroxysms about together when they have had too much to drink.
     Reply
    i'm a bottle was starred i'm a bottle was unstarred
    Image of Pope John Peeps II Pope John Peeps II
    02/10/09

    @i'm a bottle: It's amazing, isn't it? If I were to make a comment about how "boring women were in the sack", or about "lackluster blowjobs" I'd get a chorus of women so angry they'd actually direct air from their lungs spontaneously through their vaginas to scream at me in the most feminist way possible. But somehow it's fine for Jezebel to do the same in reverse. How astonishing.
     Reply
    Pope John Peeps II was starred Pope John Peeps II was unstarred
    Image of MisterHippity MisterHippity
    02/10/09

    @Pope John Peeps II: Yeah! And after they're done complaining, they just sit around drinking Diet Pepsi!


    (Just trying to bring this conversation back on topic a little. No need to thank me.)

     Reply
    MisterHippity was starred MisterHippity was unstarred
    Image of Pope John Peeps II Pope John Peeps II
    02/10/09

    @MisterHippity: Eh, no one's reading the thread now anyways. After about a half a day, you can pretty much just type whatever you want and no one cares.
     Reply
    Pope John Peeps II was starred Pope John Peeps II was unstarred
    Image of i'm a bottle i'm a bottle
    02/10/09

    @Pope John Peeps II: I take no issue with feminism at all. I'm all for gender equality, equal pay, more roles for males in the household and in childcare, etc., but the article in no way consists in any mode of feminism, female empowerment or non-gendered thinking that I'm familiar with. Instead, what we are dealing with quite the opposite. It's the old, "Men are active, women are passive" thinking that I thought we abandoned in the sixties.


    Or did I miss something? Are the two sexes not supposed to do the communication thing after all? Is there supposed to be mutual hostility and distrust between sexual partners?

     Reply
    i'm a bottle was starred i'm a bottle was unstarred
    Image of i'm a bottle i'm a bottle
    02/10/09

    @MisterHippity: Ach, maybe we should take it over to Jezebel in order to preserve the sanctity of this thread.
     Reply
    i'm a bottle was starred i'm a bottle was unstarred
    Image of Trixie from Toronto Trixie from Toronto
    02/10/09

    @Pope John Peeps II: I am soooo confused. It's The Onion!
     Reply
    Trixie from Toronto was starred Trixie from Toronto was unstarred
    Image of MisterHippity MisterHippity
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    Forget all the psuedoscience. Here's what the Pepsi logo REALLY represents:



    From: [blowatlife.blogspot.com]

     Reply
    MisterHippity was starred MisterHippity was unstarred
    Image of Dickdogfood Dickdogfood
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    This is interesting because it seems to me as if the Arnell Group did some post-Greatest Depression post-hoc rationalizing of their work. Some of the Ad Age articles the firm has on their website speak of the smiley optimism of the logo. That's touched on in the memo, but mainly what you see there is specious logo history analysis and some "Great Ideas of the Western World" sophistry.
     Reply
    Dickdogfood was starred Dickdogfood was unstarred
    Image of Weegee's bored Weegee's bored
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    That's an illustration from Brian May's doctoral dissertation.
     Reply
    Weegee's bored was starred Weegee's bored was unstarred
    Image of Iceland Spar Iceland Spar
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    I am SO going into brand consulting. Didn't the brand consultants on the Deloitte consulting spin off get paid something like $10 million to come up with "Tuesday" (which ws fortunetly never used - "Hm, this is a tough one, who should we call for help? Oh - we should call Tuesday, they're good.")
     Reply
    Iceland Spar was starred Iceland Spar was unstarred
    Image of BadUncle BadUncle
    02/10/09

    @Iceland Spar: what company was the client?
     Reply
    BadUncle was starred BadUncle was unstarred
    Image of friend_of_a_friend friend_of_a_friend
    02/10/09

    @Iceland Spar: Deloitte never spun off its consulting arm.


    Were you thinking of Arthur Anderson and Accenture? Accenture is a stupid name (it is a derivative of 'accent on the future') but they dodged a bullet by shedding the Arthur Anderson tag...

     Reply
    friend_of_a_friend was starred friend_of_a_friend was unstarred
    Image of Iceland Spar Iceland Spar
    02/10/09

    @friend_of_a_friend: It could have been Arthur Anderson, but didn't Deloitte think of spinning off the consulting arm and get fairly far along in the process? (This story would be much better if I actually had a long term memory)
     Reply
    Iceland Spar was starred Iceland Spar was unstarred
    Image of TracyMarky TracyMarky
    02/10/09

    @Iceland Spar: Actually, it was "Monday" It launched for about a week, and then IBM purchased the company and they all became IBM Consulting Services. I worked at the brand consultancy that did all the strategy work at the time. We were paid approx 2-3 million dollars for our thinking. And then they hired a separate creative shop to actually do the naming and identity work out of London. They probably made an additional 2-3 million. Remember, folks, it is not about the outcome, it is about managing the corporate decision-making process, which can be time-consuming!
     Reply
    TracyMarky was starred TracyMarky was unstarred
    Image of Iceland Spar Iceland Spar
    02/10/09

    @TracyMarky: Monday? Everybody hates Monday. They should have named it Long Weekend or Summer Vacation.
     Reply
    Iceland Spar was starred Iceland Spar was unstarred
    Image of kimsama kimsama
    02/10/09

    In reply to 'Breathtaking' Document Reveals Pepsi's Logo is Pinnacle of Entire Universe
    Science foretold this!


     Reply
    kimsama was starred kimsama was unstarred
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