This is the one that scared me. Brought back memories of waiting so long for pages to load it felt like my head was about to explode. Thanks for bringing back such happy memories, folks.
If the folks behind this are the same people who did that new Pepsi swirl campaign, I'd love to see the 40-page corporate-branded meta-existential shitshow explanation behind the creative process.
@lobstr: Actually, it was done by Wolff Olins -- the crap-mongers who bought us the 2012 London Olympics logo and the blurry-looking NYC logo (why the city decided to hire a British firm over any of the dozens of equally-qualified ones in NYC is still a mystery to me).
The only upside is that Aol probably paid through the nose -- which will sink it faster.
@sweetpickles: Ah-ha, but therein lies the beauty (putting on my marketing voice) -- when you leave the door open, anyone can come in. By not defining who Aol is, you leave it open for the individual to make their own definition and see their reflection in Aol...
@meechybee: Yeah. Everyone seems to be trying that branding approach lately. The brand is YOU. I don't see the point in doing that here if you're not going to redirect them to your content or somehow try to get the message out as to what service you provide. This is very much the new Pepsi logo.
After moving to what I swear to Jebus is called on the Shitysearch map "South Central Midtown" I now know why there are so few residential buildings.
Kill me now.
The New York Public Library
Bryant Park
Grand Central Terminal
The Oyster Bar
The Campbell Apartment
The little gardens at Tudor City
That crazy bar in the Equitable Building
The Waldorf Astoria
MoMA
The Algonquin Hotel
The Morgan Library
Etc, etc, etc.
As long as you see Midtown as a varied collection of landmarks, public spaces, services and whatnot as opposed to a "neighborhood" I see nothing wrong with the place.
11/24/09
11/23/09
11/23/09
11/23/09
11/23/09
11/23/09
11/23/09
This is the one that scared me. Brought back memories of waiting so long for pages to load it felt like my head was about to explode. Thanks for bringing back such happy memories, folks.
11/23/09
11/23/09
Reading right to left, it's "Eddy hook 'em fish."
11/23/09
11/23/09
@lobstr: Actually, it was done by Wolff Olins -- the crap-mongers who bought us the 2012 London Olympics logo and the blurry-looking NYC logo (why the city decided to hire a British firm over any of the dozens of equally-qualified ones in NYC is still a mystery to me).
The only upside is that Aol probably paid through the nose -- which will sink it faster.
11/23/09
11/23/09
11/24/09
11/24/09
11/23/09
11/23/09
2. Fuck yeah, wasabi..
3. Washed down with a sake bomb..
11/20/09
Kill me now.
11/19/09
Bryant Park
Grand Central Terminal
The Oyster Bar
The Campbell Apartment
The little gardens at Tudor City
That crazy bar in the Equitable Building
The Waldorf Astoria
MoMA
The Algonquin Hotel
The Morgan Library
Etc, etc, etc.
As long as you see Midtown as a varied collection of landmarks, public spaces, services and whatnot as opposed to a "neighborhood" I see nothing wrong with the place.
11/18/09
11/18/09